2007 Sample Interim Report
Student ID: XXXXXXXX
Report Title: INTERIM REPORT
Date: 28/11/07
Module Tutor: David Tucker
Word count: 756 (Excluding references)
Index Page
1.0 Working Title 3
2.0 Background Information 3
3.0 Nature of Submitted Work 3
4.0 Aims and Objectives 3
5.0 Initial Literature Review 4
6.0 Research Methodology 8
7.0 Data Analysis and Presentation 8
8.0 Chapter Headings 9
9.0 Time Schedules 10 INTERIM REPORT:
1.0 Working Title
An analysis of the relationship between corporate social performance and corporate reputation. The case of Tesco and its child education policies.
2.0 Background information: I chose to research in this area as I am interested in the PR area of business and the importance of reputation building to a company. I find it interesting that supermarkets are beginning to target children through their PR strategies and would like to find out their motives.
3.0 Nature of submitted work:
Report.
4.0 Aims and objectives:
AIM: To examine the impact of child education-based PR strategies carried out by British supermarkets. OBJECTIVES:
To investigate current issues surrounding PR strategies of UK supermarkets aimed towards child education.
To uncover opinions of the use of child education policies from the supermarkets, the schools and the general public.
To discover the extent to which Tesco’s reputation is based on its child education policies.
5.0 Initial literature review:
Text Books:
Chun, R., Vinhas Da Silva, R., Roper, S. (2002) Corporate Reputation and Competitiveness. London: Routledge.
This book gives a review of how reputation is managed at the present time, how useful it can be, and information on approaches to reputation.
Den Hond, F. Bakker, F. Neergoard, (2007) Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring. Aldershot: Ashgate.
The above text book gives lots of information on development of a CSR industry,
Report Title: INTERIM REPORT
Date: 28/11/07
Module Tutor: David Tucker
Word count: 756 (Excluding references)
Index Page
1.0 Working Title 3
2.0 Background Information 3
3.0 Nature of Submitted Work 3
4.0 Aims and Objectives 3
5.0 Initial Literature Review 4
6.0 Research Methodology 8
7.0 Data Analysis and Presentation 8
8.0 Chapter Headings 9
9.0 Time Schedules 10 INTERIM REPORT:
1.0 Working Title
An analysis of the relationship between corporate social performance and corporate reputation. The case of Tesco and its child education policies.
2.0 Background information: I chose to research in this area as I am interested in the PR area of business and the importance of reputation building to a company. I find it interesting that supermarkets are beginning to target children through their PR strategies and would like to find out their motives.
3.0 Nature of submitted work:
Report.
4.0 Aims and objectives:
AIM: To examine the impact of child education-based PR strategies carried out by British supermarkets. OBJECTIVES:
To investigate current issues surrounding PR strategies of UK supermarkets aimed towards child education.
To uncover opinions of the use of child education policies from the supermarkets, the schools and the general public.
To discover the extent to which Tesco’s reputation is based on its child education policies.
5.0 Initial literature review:
Text Books:
Chun, R., Vinhas Da Silva, R., Roper, S. (2002) Corporate Reputation and Competitiveness. London: Routledge.
This book gives a review of how reputation is managed at the present time, how useful it can be, and information on approaches to reputation.
Den Hond, F. Bakker, F. Neergoard, (2007) Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring. Aldershot: Ashgate.
The above text book gives lots of information on development of a CSR industry,