Topics: Coca-Cola, My Coke Rewards, Personal computer Pages: 5 (2791 words) Published: November 2, 2014

Preview W1-8
Introduction to Business
W1 Discussion "Legislation Regarding Social Media"
Hello Class! For this discussion you can choose which question you respond to.  Feel free to respond to both; however, only one is required. Please respond to ONE of the following questions: Question A

Please introduce yourself and tell the class a bit about who you are. What is your current knowledge level of this course topic and what do you hope to learn before the course is over? Question B
The use of Facebook (or any other social networking site) can truly make a person’s life transparent, available for the whole world to see.  Should there be legislation regulating the openness of your life on the Internet?  Can we expect society to regulate this without any laws?  left0 Important Message:This is just a preview of the week one discussion.The real discussion will be available for you to post the first day of class.  

W1 Assignment "Google and Apple Know Where You Are, Maybe"
Questions to Answer:
Location-based tracking is common to all smartphones, for good reason or bad. The popular location- based service company Foursquare has an app so you can check in at various locations to receive discounts, become Mayor, and see who else might be there. DealLeak, which aggregates deals from the likes of Groupon and Living Social, needs your location in order to offer local discounts on products and services to you. How many location-based service apps do you have on your smartphone? How often do you use them and why? Apple and Google defended their processes by stating that their privacy policies very clearly stated what information would be gathered, how that information would be used, and how and with whom that information might be shared. When was the last time you read the privacy policy of any technology tool, such as a Web browser or app? Do you think very many people actually read these? Do the disclaimers in these privacy policies give the offering organization the right to do anything with your information? What about location-based tracking in car systems like GM’s OnStar? Those systems know the car’s location to give you driving directions and perhaps identify local restaurants or other venues. Are you comfortable with this? When was the last time you bought a paper map? How much do you rely on your car’s GPS system? What about smartphone tracking for parents who want to know where their children are and where they’ve been? Minors under the age of 18 have very few privacy rights, especially when it comes to parents’ knowledge of where they are. Are parents going too far in wanting to know where their children are? What are the benefits of such systems for parents? For the children? What does the term “ helicopter parent” refer to? APA formatting guidelines require a title page, abstract page, and reference page in addition to the body of the paper. Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas. W2 Discussion "CRM Applications"

In the chapter we mentioned that many CRM installations have been less than successful.  On the other hand, there are many satisfied users of CRM applications.  Log on to the Internet and find at least three examples of companies that are getting real business benefits from their CRM systems.  Discuss the results they are getting and the ways they achieved them.  One place to start your search is at  Another good source is the Web sites of CRM application software vendors Siebel and ( and  At least one of your examples must be from a site other than the three mentioned. W2 Assignment "Coca-Cola is Everything"

Read Case: Coca-Cola Is Everything: SCM, CRM, ERP, Social Media, You Name It on page 59 in the text and answer the questions below.  APA formatting guidelines require a title page, abstract page,...
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