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Forum Discussion Activities
Forum Discussion Week 3 – Question #1
Please post your response to ONE of the following questions in the Forum by Wednesday, midnight, of Week 3. Then please post at least three responses to other student’s postings by Saturday, midnight, of Week 3. * You are the Vice President of a US based software company. You have been tasked with exploring the possibility of setting up a software development operation in India. You have heard that the rigid caste systems can affect business operations. Do you think it is possible to use a typical US management style in India or should you adjust to the local Indian managerial style and employment practices? Explain.
Forum Discussion Week 3 – Question #2
Businesses create strategies for setting up relationships with other countries based upon the type of product involved and whether their entry is in the product market or the resource market.
“Strategy” within this global framework most closely resembles a ‘marketing strategy’ that addresses target markets, segmentation, positioning and allocation of resources.
Discuss the various strategies outlined within the text reading and which one or two seem to fit your final project country and product best.
Provide a glimpse of your final paper by discussing the product and country you have selected and post and respond to students related to what product you have chosen and whether you are entering in the product or resource markets.
Written Assignments
Case Study 2
Write a 2-3 page analysis of the Case Study entitled, “Argentina’s Monetary Crisis” located in Chapter 10 of the text. Upload the paper to the Assignments Drop Box by Saturday, midnight, of Week 3.
Course Project: Market Entry Analysis
You should have by selected your country and product and begun your environmental research. A learning objective this week is to move from environment to strategy.
Outlining your country and product choice, begin a thread on the Forum related to

References: Hill, C. W. (2011). Global Business Today (7th Edition ed.). New York, NY, USA: McGraw-Hill. I am selling a pacemaker in Australia. The "International Strategy" would be the best for my product. It is produced in the US currently and does not need customization to sell in Australia. Pacemakers fulfill a universal need. Australia imports 85-90% of medical devices. Currently the US is the major exporter of medical supplies to Australia followed by Germany, Japan and the EU. There is no pressure to reduce costs. A strategic alliance may be needed down the road if a strong competitor does start to emerge. It is important that the pacemaker evolves over time or competitors will develop a better product. "Global Standardization" may be an option because customization of the pacemaker is not needed. It is a universal product. Costs will be low. Aggressive pricing can be used. The drawback is a competitor may create a better product through evolution. "Localization" would not work because customization is not needed. Consumer tastes and preferences do not come into play for this product. "Transnational" is also not needed at this time because cost is not a factor and customization for local demands do not exist. This is a complex strategy that I will not need to apply. Because of local culture, I will need to find a local agent to work with in Australia. The aging population, demands for a higher quality of life and increasing affluence have created a demand for quality medical devices.