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Marketing Management

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Marketing Management
importance of teamwork

Teamwork is important because it impacts the overall quality of projects, the morale of a group as a whole and the learning experience for individuals involved in a project. Teamwork can also positively affect the retention of employees and the creativity of ideas produced.
Teamwork is often perceived as a positive element in the workplace or academic classroom because it allows members of the group to have the opportunity to share ideas, divide the workload and learn how to work with others. Instead of overwhelming one individual with a substantial project, a team can accomplish tasks by delegating, dividing and sharing responsibilities. As a result, members of the team may feel as if the workload is more balanced, the project is more diverse and the result is much more creative. Team members working in a group are also forced to interact with one another and come to a consensus regarding decisions that affect the project. This teaches others to recognize strengths and weaknesses within team members, identify personality traits within themselves and others, and design strategies to boost the morale of the group . Working in a team forces members to think beyond their own personal preferences and work for the good of the entire team.

Creating the Conditions

How do you create the conditions for effective teamwork in the workplace? Good team leadership is about creating the conditions that allow ideas and people to flourish, people to come together, to feel empowered, and performance to flow.

When you balance developing people’s strengths, with building good relationships and connections between people, in the pursuit of challenging and meaningful team goals you are moving a long way towards encouraging effective teamwork in the workplace.

These three factors we suggest are central in creating the right conditions:

Developing individual strengths
Establishing good relationships with others
Pursuing worthwhile and

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