Preview

Intellectual Property Notes

Powerful Essays
Open Document
Open Document
2374 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Intellectual Property Notes
Intellectual Property –
One of the most valuable and neglected property of yours!
OR
You might be neglecting one of your most valuable properties!
OR
One of the most valuable properties of yours!

If you ask someone walking down the street and ask him “What is a property?”
Brand is a name, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
What is a brand? * Brand is a name, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Example:
Coca Cola is a brand which is the intellectual property of The Coca-Cola Company.
Apple is a brand which is the intellectual property of Apple Inc. * It is the most valuable fixed asset of any corporation. * Branding is a concept where consumers buy ‘the brand’ instead of the product. * Brand name, logo, design and any other attributes associated with it, are part of the brand and eventually part of intellectual property. * Brand is a part of intellectual property.
What is Intellectual Property (IP)? * It is a legal concept, which refers to the creations of mind for which exclusive rights are recognized. * Creations of mind include: * inventions * literary and artistic works * formulas * symbols * names * images * designs used in commerce. * IP involves patents, copyright, trademarks, designs, brands etc. * It can also be defined as “information with a commercial value”.
Types of intellectual property * Trademarks, including service marks * Copyright and related rights * Geographical indications * Industrial designs * Patents * Layout-designs (topographies) of integrated circuits * Undisclosed information, including trade secrets
Categories of Intellectual Property (IP) * IP is divided into two categories:

1. Industrial property: *

You May Also Find These Documents Helpful

  • Powerful Essays

    - Brand’s signature: Is a name, term, symbol, design, or combination that identifies a product and distinguishes it from other products.…

    • 2573 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Some companies use items that increase their brand name. A brand is a symbol or sign that gives identification of a product and brings out a difference among competitors. The three brands which are believed to have the strongest likelihood of remaining a source of advantage in the 21st century are Apple, Disney and Chick-fil-a.…

    • 481 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    FTVMS110G

    • 2081 Words
    • 9 Pages

    Brand – refers to the name and iconography of a product, replaces interpersonal communication with the producer, attempts to overlay transformational values for the consumer.…

    • 2081 Words
    • 9 Pages
    Satisfactory Essays
  • Good Essays

    Dove Case Study

    • 1055 Words
    • 5 Pages

    A brand is the symbol, name, or sign that identifies a specific product or business. Unilever had many different types of brands across the world. And controlling all of them was becoming harder and harder, so Unilever decided to reduce its brands from about 1600 to 400. Then a few of them will be selected as Masterbrands, and each of them will represent a meaningful unified unit on a global scale.…

    • 1055 Words
    • 5 Pages
    Good Essays
  • Good Essays

    American Marketing Association defines brand as a name, term, sign, symbol or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. According to Professor Kevin Lane Keller, Brand Elements are trademark-able devices that serve to identify and differentiate the brand. The most common brand elements are brand names, logos, symbols, characters, spokespeople, slogan, jingle, imagery, packages, colour, imagery, signage etc.…

    • 817 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The American marketing association defines a brand as “a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or groups of sellers and to differentiate them from those of competitors.”…

    • 3925 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Operational Definition

    • 400 Words
    • 2 Pages

    Branding: is the name or symbol that recognizes one producer of goods and services from others. A brand can identify one product of a company or a group of products or even it can recognize all the products of this seller.…

    • 400 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Brand – A name, term, design, symbol, or other feature that identifies one marketer’s product as distinct from those of other marketers. Dell is shining up its brand by improving customer service, which is especially important as PC sales grow more slowly throughout the industry and competitors dig in to defend market share.…

    • 1311 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors…

    • 1240 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    waste bin

    • 336 Words
    • 2 Pages

    Based on the seminar, the topic is all about Intellectual Property. Intellectual Property is the idea or invention of the human mind. Just for example, the inventions we made, literary and artistic work, designs, symbols, images and names. Intellectual Property have different rights which is patent, utility model or industrial design, layout design, geographical indication, trademark, copyright and related rights and protection of undisclosed information. It has three most common classification; Patent, Copyright and Trademark.…

    • 336 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Political Dynasty

    • 280 Words
    • 2 Pages

    Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The word “brand” is not only present in the field of marketing, but also present in the field of politics. In the Philippines (unfortunately), “brand” is everything. For example, the product brands. To us Filipinos, a refrigerator is a “fridgidare”, toothpaste is a “colgate”, a photocopy is a “Xerox” and a camera is a “Kodak”. While in politics brands exist as well with powerful parties/clans and well known families.…

    • 280 Words
    • 2 Pages
    Good Essays
  • Better Essays

    According to the AMA (American Marketing Association), Brand is a name, term, sign, symbol, design, or a combination of all used to uniquely identify a producer’s goods and services and differentiate them from competitors.…

    • 3307 Words
    • 14 Pages
    Better Essays
  • Satisfactory Essays

    Copyright is a legal term used to describe the rights that creators have over their literary and artistic works. Works covered by copyright range from books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Intellectual property (IP) is a legal concept which refers to creations of the mind for which exclusive rights are recognized.[1] Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyright,trademarks, patents, industrial design rights, trade dress, and in some jurisdictionstrade secrets.…

    • 8201 Words
    • 33 Pages
    Powerful Essays
  • Powerful Essays

    rights

    • 1788 Words
    • 7 Pages

    Patent. An exclusive right granted for an inventions. The invention doesn’t have to be physical (can be an idea). Has to be official (on paper), lasts for about 20 years, and people cannot copy your idea (even if they didn’t know it’s yours). Protects the expression.…

    • 1788 Words
    • 7 Pages
    Powerful Essays