Following are excerpts of an interview with Rajkumar Kanagasingam, Partner of Selvasingam Consultants(selvaass.com), who consults on regional and global promotional strategies, and an authorised promoter of the PR Newswire Asia:
Q: Can you explain what PR Newswire Asia and its services are about?
A: PR Newswire Asia (en.prnasia.com) is the Asian arm of the PR Newswire (www.prnewswire.com), the global leader in news and information distribution services. PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, public affairs and investor relations decision makers to leverage content to engage with all their key audiences. PR Newswire pioneered the commercial news distribution industry 56 years ago and today provides end-to-end solutions to produce, optimise and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. PR Newswire serves tens of thousands of clients in the Americas, Europe, Middle East, Africa and the Asia-Pacific region. It has a global client base of 40,000 companies, organisations and government agencies, including over 50% of the Fortune 500 companies. PR Newswire Asia will send clients’ press releases to hundreds of thousands of media points in 170 countries in 40 languages, as well as to investors worldwide, helping companies generate exposure, build brand awareness and attract potential clients, business partners and investors. It simultaneously delivers every story to the “disclosure” media designated by NYSE, AMEX, NASDAQ and LSE, including Dow Jones, Associated Press, Reuters, Bloomberg, The New York Times, The Wall Street Journal, USA Today, Investor’s Business Daily and others.
Q: Can you explain how PR Newswire helps the client’s message reach Asia?
A:Asia is home to more than four billion consumers and spending is on the rise. Launching a product or service in Asia – or marketing the products and services you’ve launched – demands more than just editorial publicity. Getting media exposure in Asia is a matter of relationships. PR Newswire has partnerships with Kyodo News Agency, Australian Associated Press, Yonhap News Agency, Press Trust of India, Xinhua News Agency, New Zealand Press Association, BERNAMA and many others. It has exclusive relations with all 13 national news agencies in Asia and reaches over 3,000 media in China, representing over 8,000 journalists. You can decide which regions of Asia you want to reach, such as China only, all nations, Japan, Malaysia and Singapore or some other combination. You can mix Asia distributions with other parts of the world, such as trade media in Latin America plus online media in Europe or any other combination.
Q: Can you explain how the PR Newswire helps reach Europe?
A: Of the top 20 wealthiest countries in the world, 16 are in Europe. With 25 different countries, histories, cultures and languages across this diverse continent, reaching consumers there demands strategic guidance from experts who understand the local market dynamics. PR Newswire has established offices in key European markets to expose your brand to audiences there. PR Newswire’s staff, some of whom are former journalists, speak 10 languages, including Dutch, Russian, German, French, Norwegian, Polish, Spanish and Swedish. That translates to global media relations programs that help organizations connect the European continental dots, whether that’s overseas or just across the border. PR Newswire introduces corporate stories to its exclusive press partners in Europe, newsaktuell/dpa, ANP, Adnkronos and ITAR-TASS.
Q: Can you explain how the PR Newswire helps reach the United States?
A: When you need to reach media and opinion leaders in the US, you need PR Newswire. Whether you want to reach mainstream media in the US, disclosure media, special interest, multicultural, or public...
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