The Internet and social media websites have provided lucrative business opportunities for many companies. However‚ one particular success story is Zynga‚ a gaming company founded by Mark Pincus and a group of entrepreneurs. Zynga is currently the leading developer of social network games‚ such as CityVille‚ Texas HoldEm Poker and Farmville. Zynga uses Facebook as its main network and relies on the social media aspect of the website to attract potential gamers to play their games. Clearly this method
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Zynga Zynga Inc. is the world’s leading provider of social game services with more than 240 million monthly active users playing its games‚ which include: CityVille‚ Zynga Poker‚ Draw Something‚ Hidden Chronicles‚ FarmVille‚ CastleVille‚ Words With Friends‚ Empires & Allies‚ Scramble With Friends‚ Café World‚ The Pioneer Trail‚ Indiana Jones™ Adventure World and Mafia Wars. Zynga’s games are available on a number of global platforms‚ including Facebook‚ Zynga.com‚ Google+‚ Tencent‚ Apple
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CASE ANALYSIS OF ZYNGA HBS CASE BY LUK KA LAI UID: 2012853746 FACULTY OF ENGINEERING OF THE UNIVERSITY OF HONG KONG FACULTY NOVEMBER 2012 Zynga is the world’s fastest growing social game company‚ it brings online games with social platforms. According to Zynga reports of 2nd Quarter 2012 financial results (http://investor.zynga.com/releasedetail.cfm?ReleaseID=695419)‚ it has a DAU of 72million and MAU of 306 million. With the vast amount of active players‚ Zynga offers incentive
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ZYNGA Q1. Since game development involves several phases‚ including pre-production‚ pitches‚ prototypes‚ and game design documents. Given that it usually involves 100-person team to take different responsibility for development‚ R&D is a long-term process and should be capitalized. Meanwhile‚ Zynga’s R&D costs are directly related to the production of the games hence generating profits. It is a resource of future economic benefit that owned and under control of the company‚ therefore economically
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Competitive situation facing Zynga Let us first analyze the competitive situation facing Zynga by asking the question: Does Zynga really have any competitors right now? Taken in the narrowest possible sense of social gaming on Facebook‚ the answer is no. Zynga has more users than all of their nearest competitors‚ and more users than the rest of the top 10 developers on Facebook combined. Barring any massive systemic disruptions to the platform‚ Zynga’s dominant position and the accompanying
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A Seminar Report on BUSINESS INTELLIGENCE Prepared by: Guided By: Arpan Solanki Prof.Yagnik A. Rathod 100410107063 Assistant professor TY C.E SVIT-VASAD Certificate
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Business intelligence (BI) processes monitor and analyze business transaction processes to ensure that they are optimized to meet the business goals of the organization. These goals may be operational goals that affect daily business operations‚ tactical goals that involve short-term programs such as marketing campaigns‚ or strategic goals that entail long-term objectives like increasing revenues and reducing costs. This is a kind of predictive analytics which helps to give idea about most critical
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Effective Business Intelligence for SME As smaller firms face competition and grow‚ it’s imperative they make good decisions based on even better information When asked what business intelligence (BI) tools are used to measure their organizational performance‚ the common response by entrepreneurs might include Excel spreadsheets‚ report writers and canned reports. BI can be defined as the ability to extract actionable insight from data available to the organization‚ both internal and external‚
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Data mining and OLAP are the most common Business Intelligence technologies. The term Business Intelligence refers to computer based methods to identify and extract useful information from business data. Online Analytical Processing commonly known as OLAP provides summary data and generates rich calculations. OLAP is a class of systems that provide answers to multidimensional queries. OLAP is typically used in business reporting for sales‚ marketing and various such domains. OLAP enables the users
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warehouse Case : Continental Airlines Flies High with its Real-time Data Warehouse As Business Intelligence (BI) becomes a critical component of daily operations‚ real-time data warehouses (DW) that provide end users with rapid updates and alerts generated from transactional systems are increasingly being deployed. Real-time data warehousing and BI‚ supporting its aggressive Go Forward business plan‚ have helped Continental Airlines alter its industry status from “worst to first” and then
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