CASE STUDY ANALYSIS ZARA: IT FOR FAST FASHION Introduction The success of Zara in apparel manufacturing and retail business started from their belief that customers taste in fashion is hard to predict. Zara’s strategic intent to respond quickly and accurately to the fastchanging market demand has become the basis in building their core competency of highly responsive supply chain. This supply chain enables Zara to quickly capture the unpredictable market demand‚ shorten the turnaround production
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Zara – vertical integration 1) How is Zara organized with respect to its vertical integration and outsourcing decisions? What governance structure does it appear to follow? -It is divided by 60% in-house and 40% outsourced. The in-house represents the more complicated ‚complex‚ trendy designs‚ while the outsourced remains with the labour intense activities (sewing) and basic designs such as men’s dress shirts and accessories. - It follows a decentralized decision making process based
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1. Features of Zara’s business model that affect its operating economics: • Zara owns much of its production and most of its stores‚ while competitors Gap and H&M own all of their stores but outsource all of their production. Benetton‚ on the other hand‚ owns all of its production but goes to market through licensing agreements. • Zara places more emphasis on backward vertical integration. Production runs are short and inventory is strictly controlled. This is in contrast to industry trends
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Three generations of Data Management in Decision Support 1. Early 1970s - required a repository of data : sourced from operational system + other data (e.g. external data) - Data was customized for the specific DSS - Application-centric approach : data support a single or a few related applications used to help make the business case for the warahouse - Sprague provided the Data-Dialog-Models (DDM) paradigm 2. Late 1980s - Telecommunications‚ retailing and financial services
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Study Proposal A comparative case analysis of Zara and Topshop Company I. Rationale As of the present‚ fashion industry market is growing and booming with the presence of low cost fashion companies such as Zara and Topshop. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services. Zara is recognized as the most successful fashion retailer
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THEORY What determines if particular activity have to make with a firm and which throught the market? Ronald Case’s answer was relative cost. This relative cost is composed by transaction costs ( costs of negotiating or monitoring ) and administrative costs ( costs of production and resource allocation ). If the transaction costs are greater than the administrative costs‚ obviously the productive activity will be internalized into the firm. During the nineteenth companies grew in size and scope
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Since the beginning of civilization sex has always been seen as a marketable item. Its been used to satisfy the wants and needs of society‚ specifically men. Sex as a commodity has had an impact on the way we think and feel. Regardless of all the sexual commodities‚ prostitution can be argued as the oldest sexual marketable item. Prostitution is defined as promiscuous and mercenary sexual behavior with emotional Indifference between the partners. There isn ’t a more specific definition because
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STUDY ANALYSIS February 21‚ 2008 Sommaire I- Introduction 3 II- Analysis 4 III- SWOT Analysis 6 IV- Solutions 7 V- Recommendations 9 I- Introduction This case study presents two companies‚ Marks & Spencer and Zara‚ which are active in the apparel industry‚ and examines supply chains and the product-process linkages of both companies. Marks & Spencer‚ originally named Penny Bazaars‚ was founded by Michael Marks in 1884 in Northern England as a clothing sales
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ϖ Company 11 – Zara‚ Inditex ϖ Zara‚ the world largest clothing retailer brand that is part of the Inditex multinational clothing company which was created by Amancio Ortega and Rosalia Mera in 1974. They are based in the northwest of Spain. Currently‚ Zara has a total of 2‚000 stores in major cities around 88 different countries. They are acclaimed as a fast fashion company in the industry with more than two hundred professional designers within the creative teams. Zara’s products are diversification
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Schmidt‚ Julius Liebrecht‚ Djaky Agbadou‚ Nathalie Garro In-Class Case Study: 1 Introduction: Background Information 1.1 Company overview The firm Zara is a Spanish clothing and accessories retailer based in Galicia‚ northern Spain. In 1975‚ founder Amancio Ortega opened the first store in La Coruna‚ Spain. Zara is the flagship chain store of the Inditex group (Industria de Diseno Textil)‚ encompassing many self-designed different fashion styles from daily clothing to formal suits
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