INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation‚ fashion retailing‚ market entry‚ branding‚ international marketing‚ Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process
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Analysis of Issues The company Zara uses resources that are to fully utilize the labor regardless of the process-making which contains harmful substances in the production of goods. The stakeholder however has the power to stop the unethical incidents including making an event for the prevention of harm towards the customers. The company concerns about cost saving and efficiency to be made in Taiwan however could cause harm that endanger the wearer and unethical issues. Customers are warned to
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INTERCULTURAL MANAGEMENT & ETHICS ACTIV-1 ACTIVITY 1 – TOPIC 1: CULTURAL DIMENSIONS DIALOGUE 1 1) Which cultural differences cause the misunderstanding or confusion? Which cultural dimensions can help us understand the situation? On my understanding of the situation – bearing in mind that when in a multicultural dialogue‚ many meanings can be found or understood by just context without the use of words – I believe that the confusion has its origin by the cultural difference amongh both
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What is Zara value proposition to customers? How is Zara’s Supply Chain helping this value proposition? Zara is able to sell fashionable clothing to consumers. It can quickly respond to consumer trends and bring garments to market that follow trends in the local market. This concept of “fast fashion” allows trends to move from catwalk/conception to retail location quickly‚ in some instances in just a few weeks. It also affords these fashionable items at reasonable prices. Consumers therefore look
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competitors‚ Zara’s supply chain is quite unconventional. Instead of focusing on competitive product prices and advertising Zara has developed a super integrated supply chain paralleled by few (1). This supply chain allows it to rapidly respond to market demand and have extensive control over its design and production process (1). Inditex‚ the clothing company that owns Zara is extremely vertically integrated. It is comprised of over 100 design‚ manufacturing‚ and distribution companies (3). Contrary
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Critical evaluation of the three approaches to International Human Resource Management A review of literature on international HRM reveals three different approaches (Dowling et al.‚ 1999‚ p.2): Comparative‚ Cross-cultural and multi-national. Firstly‚ according to Adler (1997)‚ the early approaches to researching international HRM focused on cross-cultural differences and examination of human behaviour from an international perspective. Certainly‚ research on cross-cultural organizational behaviour
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large fixed cost * incentive because of profitability of zara * newest fashion at an inexpensive price * Zara as part of the Spanish Inditex Group‚ can benefit from the micro-economic concept of the Economies of Scale. Hence it gains cost advantages as production (scale) increases * Zara is operating within the market of “fast fashion” hence size as well as economic efficiency matter. Inditex’s superior supply chain management has been consistently built over more than a decade . Thus
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COMMUNICATION AS A CROSS-‐CULTURAL CHALLENGE FOR INTERNATIONAL MANAGEMENT A CASE STUDY OF GINA TRICOT Paper within: Bachelor Thesis in Business Administration Authors: Tutor: Frida Mordenfeld Sandra Johansson Pamela Hinojosa Giron Zehra Sayed 881201-‐5520
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* IHRM as a key factor in the success of international business. * An overview of domestic HRM and discussion on what is different in IHRM. * What are the key elements of “best practice” in HRM? * To what extent are the principles of managing people universal and to what extent culture specific? * Inter-cultural or International? * Do we have a strategy for becoming an international firm? * What type of managers will we need to be successful? * How can I find out about
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Three generations of Data Management in Decision Support 1. Early 1970s - required a repository of data : sourced from operational system + other data (e.g. external data) - Data was customized for the specific DSS - Application-centric approach : data support a single or a few related applications used to help make the business case for the warahouse - Sprague provided the Data-Dialog-Models (DDM) paradigm 2. Late 1980s - Telecommunications‚ retailing and financial services
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