Case study‚ YouTube LLC; Going Global by acting Local The SWOT analysis of YouTube India can be summarized as Strength * High technology for copyright protection * User-friendly * The international brand name of YouTube * Many alliances to provide the site with more Indian local contents. Weakness * Limited local content will achieve more with its partnerships. * Weakness in providing a variety of languages. YouTube Indian site have all YouTube content but in English‚ they
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Case 2: YouTube Case Questions 1. Do a SWOT analysis of YouTube in India. Internal | Strengths * The site is very user-friendly and video uploads are easy * Launching a localized YouTube site that contained local promoted videos‚ featured videos‚ localized user interface * Using digital hash technology for copyrighting protection | Weaknesses * User created content is not really that popular or well crafted * Copyrighted material is not allowed to be uploaded onto the site
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Competitive strategies: Global vs. local © Professor Daniel F. Spulber Global competitive strategies The G5 Platform strategy Network Strategy Intermediary strategy Entrepreneur strategy Investment strategy 2 Global competitive strategies • Home‚ supplier‚ partner‚ and customer countries of competitors – differences as sources of competitive advantage • Differences in global value connection • Differences in products‚ brand‚ technology • Differences in impacts of political‚ legal and
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YouTube is a video-sharing website‚ created by three former PayPal employees in February 2005 and owned by Google since late 2006‚ on which users can upload‚ view and share videos.[4] The company is based in San Bruno‚ California‚ and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content‚ including movie clips‚ TV clips‚ and music videos‚ as well as amateur content such as video blogging‚ short original videos‚ and educational videos. Most of the content
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The Global-Local Dilemma: Foundations of International Strategic Management‚ Ethics and Social Responsibility What is meant by Globalization? Form 5 Groups‚ discuss the questions below for 30 Minutes in your group; each group presents its findings to the class. What is Globalization? What is being “globalized”? Establish a ranking of degree of globalization. Develop a definition and discuss your definition in terms of the factors below Advantages‚ Disadvantages‚ Opportunities‚ Threats For participating
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Lenge Kotzé (KOT002) Class: Wednesday 16:00 6/21/2013 FTH02/01 DEGREE QUESTION 1 I hereby confirm that this essay doesn’t include any plagiarism and that it is my own work referenced according to the Harvard referencing guide. Lenge Kotzé “The Orient has helped to define the West as its contrasting image‚ idea‚ personality‚ experience.” (Said 1991:2) Issey Miyake and Yohji Yamamoto were among the first non-western designers to be included in the official world of
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The Best Global Leaders are Local Leaders. A few years ago‚ Thomas Friedman eloquently said that "the world is flat." Technology and globalization have made commerce a far more level playing field than it was many decades ago. The internet has unlocked opportunities‚ giving businesses access to previously unreachable customers. There’s a sense of equal opportunity in markets‚ with geographical and historical knowledge becoming more and more irrelevant. From business schools to boardrooms‚ building
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Ch. 6 Case Study YouTube LLC: Going Global by Acting Local 1. Do a SWOT analysis of YouTube in India. Strengths: The site is user-friendly and uploading videos is simple. They enable fans content and users with whom they can connect. Weaknesses: Copyrighted material is allowed to be uploaded to the site. While there are some Indian languages on the site‚ the main language is still English. Opportunities: There may be a way to join forces with various Indian TV networks that
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1. Youtube Naturally‚ all of this free speech creates controversy. Where there is free speech‚ it won’t be long before there is censorship‚ copyright infringement‚ and legal battles over privacy rights. One clear example that highlights these concerns is the creation of mash-up videos. Mash-up videos are videos created by an author splicing video clips from existing sources with audio from other sources. For example‚ a Harry Potter fan might slice various clips from the many Harry Potter movies that
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their revenue. YouTube is a useful method to advertise company produce‚ because 3 billion people watch YouTube every day (Henry. 2011). There are different typesof customer‚ so many companies focus on YouTube for this market. However‚ some people think YouTube is not a useful method for advertising; because many people may ignore the 15 seconds mandatory video advertisements or may not concentrate on the video advertisements (Fisher. 2011). This research considered whether YouTube is a good advertising
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