The Mysterious Life of a CopywriterIn opposition to the perceptions of many people‚ a copywriter has to be in command with the language and has to be able to think outside of the box. In Making the Pitch in Print Advertising‚ authors Courtland L. Bovée‚ John V. Thill‚ George P. Dovel‚ and Marian Burk Wood explain the importance of copy and how copywriters play a large role in the advertising process. Bovée is the C. Allen Paul Distinguished Chair at Grossmont College and wrote this article‚ with
Premium Writing Writer Literature
These trends include ongoing globalisation and the increasing intensity of competition‚ the growing demands of security‚ environmental protection and resource scarcity and‚ last but not least‚ the need for reliable‚ flexible and cost-efficient business systems capable of supporting customer differentiation. More than ever‚ modern supply chain managers are confronted with dynamic and complex supply chains and therefore with trends and developments that are hard to predict. In years to come‚
Premium Supply chain management Sustainability Supply chain
Intrigue with the death of a clown‚ living with a baboon. People hiding behind truth and suspicion. Ancient cults lurking in the shadows as some hide in plain sight. There are many odd scenarios to the story “The God of Dark Laughter”. When reading the story one has to think like a detective and try and explain the underlying mysteries to the murder of the man dressed in the mad suit of orange and purple velour. As the story proceeds you come to the understanding that the murder victim was
Premium Clown Performing arts
examples of work done=force x distance What is work? Work in physics is the transfer of energy; work is done on an object when an applied force moves it through a distance. The link between work and energy is work done equals energy transferred. The units for the two are also the same (joules). E.g. 500J of work = 500J of kinetic energy. Work is calculated with the formula: work done=force x distance moved For example‚ if a force of 10 newton (F = 10 N) acts along point that travels 2 meters
Premium Potential energy Energy Mass
Corporation WaveGuide is an early stage mobile analytical instrument company building a suite of next generation handheld (i) infrared and (ii) nuclear magnetic resonance spectrometers for portable use in multiple untapped markets. WaveGuide’s business model: •Acquire exclusive worldwide licensing for existing handheld infrared spectrometer technologies for placement into large unrealized markets (to be licensed from defense company already earning $MM revenues from its existing products); •Acquire
Premium Nuclear magnetic resonance
International Business Research; Vol. 5‚ No. 8; 2012 ISSN 1913-9004 E-ISSN 1913-9012 Published by Canadian Center of Science and Education A Model for Evaluating Financial Performance of Companies by Data Envelopment Analysis A Case Study of 36 Corporations Affiliated with a Private Organization Reza Tehrani1‚ Mohammad Reza Mehragan1 & Mohammad Reza Golkani1 1 School of Management‚ University of Tehran‚ Tehran‚ Iran Correspondence: Mohammad Reza Golkani‚ School of Management‚ University
Premium Financial ratio Financial ratios Mutual fund
COST AND MANAGEMENT ACCOUNTING Target Costing at Toyota Akriti Kapoor 11PGDM003 Section A Introduction There are numerous differences between management practices in Western companies and companies in Japan. One of the main differences is related to cost reduction. A manager in Europe or the United States generally expects to use cost information to make decisions about pricing and investments‚ while a Japanese manager expects to use cost information to control costs. Toyota uses cost
Premium Cost Price Costs
In this project I learn that Alfredo sauce can be used for a verity of recipes and meals. Alfredo sauce can be used in pasta‚ chicken‚ and maybe you can mix some vinegar into Alfredo and make a dressing out of it for salads. I also learned how to cook pasta with Alfredo and chicken and make my own things with Alfredo. I definitely can say that I can cook with Alfredo. You know if you think of it cooking with Alfredo is not that hard to make. You can cook some chicken and put Alfredo on it. You can
Free Cooking Food Sauce
activity-based costing system starts with __________. A. analyzing the activities performed to manufacture a product B. assigning manufacturing overhead costs for each activity cost pool to products C. computing the activity-based overhead rate D. identifying the activity-cost pools 2) "Generally accepted" in the phrase generally accepted accounting principles means that the principles __________. A. have been approved for use by the managements of business firms B. have
Premium Cost Costs Economics
Investor Sentiment in the Stock Market The Investor Sentiment in the Stock Market is a very interesting article. The following are my findings. From the article‚ I know that real investors and markets are too complicated to be stated by a few biases. The top down approach to behavioral finance focuses on the measurement of reduced form‚ aggregate sentiment and traces its effects to stock returns. In particular‚ stocks of low capitalization‚ younger‚ unprofitable‚ high volatility‚ non-dividend
Premium Stock market Finance Stock