CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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(NIPA Tables 1.1.5‚ 2012) What was GNP for 2009? The GNP for 2009 was 14‚117.2 (NIPA Tables 1.7.5‚ 2012) d. What is the difference between GDP and GNP? GDP (Gross Domestic Product) is the total market value of all goods and services that are produced within the United States borders. GNP (Gross National Product) is the total market value of goods and services produced by labor and property owned by a country regardless of where production took place. e. How did GNP change from 2008?
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the coffee blend High Precision thermoblock system to continuously heat water in ideal range of 86degree to 91 degree centigrade Why Nespresso? (The Business Model) Personalised services Nespresso club‚ 24/7 online ordering service‚ delivery within 2 business day Trained coffee specialists were to advise consumers about the different flavours Provide technical assistance on the machine Recipe suggestion‚ Nespresso accessories‚ special offers and info on new coffee blend Problem Statements Problem
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Case 07-2: Western Aluminum Introduction Western Aluminum‚ INC expanded its operations through the acquisition of Smelter. By the end of 2007‚ Smelter is projected to produce 30% of Western Aluminum’s inventory. Western Aluminum evaluated its current practices in comparison to Smelters current FIFO Inventory management system and issued a proposal to change their inventory valuation method from LIFO to FIFO. Factors to Consider Western Aluminum addressed multiple topics to validate their
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Case Study 2 Springfield Express is a luxury passenger carrier in Texas. All seats are first class‚ and the following data are available: Number of seats per passenger train car 90 Average load factor (percentage of seats filled) 70% Average full passenger fare $ 160 Average variable cost per passenger $ 70
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appendix should not contain discussion or analysis. [That is‚ the overall limit is three pages + a two page appendix‚ if needed‚ for a total of 5 pages (single spaced‚ minimum 12 font)]. For the most part‚ the background needed to complete the cases is readily available in the text‚ the CPA Canada Handbook‚ IFRS or in companies’ annual reports. The SEDAR web site is an excellent source of annual reports and the notes on accounting practices in these reports provide valuable background material
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CASE STUDY 2 Managing “Daddy Stress” at Baxter Healthcare For many years women have been torn between family and career. Now it’s time for the men to be torn. In today’s environment‚ some men are starting to rethink their priorities. Sometimes it’s because they want to be closer to their kids than their dads were to them. Or sometimes they change unwillingly‚ pushed by their wives to spend more time on family matters. Whatever the reasons‚ combine them with a tight labor market‚ technology that allows
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Case Study.. 2.. KNOW HOW TO RESPOND TO SUSPECTED OR ALLEGED ABUSE. 1. Explain what Actions to take if you have suspicions that Mr & Mrs J is being abused (2.1) It Is my role of duty of care to Safeguard Individuls from harm. All employees should report any concerns of abused they have. These might include evidence or suspicions of bad practice by colleagues and managers‚ Or abuse by another individual‚ Another worker or an individual’s family or friends‚ If you do not work in this way‚ You
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Case Study 2: Hacking into Harvard Naugie Pratt Unit 2 October 2‚ 2012 Case Study 2: Hacking into Harvard Summary of Events: This case involves students who have applied to MBA programs‚ who stumbled across an opportunity to learn of their results early‚ information that had been obtained via message board. Anyone who has ever applied for admission to a prestigious college‚ or who has been interview for a desired job knows the feeling of playing the “wait game”. However in this case
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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