Personal selling is said to be a cost it has a narrow audience and an organization can survive without it. (Discuss) According to Pride‚W and Ferrell O‚ Personal selling can been defined as a process of informing customers and persuading them to purchase product through personal communication in an exchange situation. Personal selling is the process of person to person communication between a sales person and a prospective customer in which the sales person learns about the prospect needs and
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The Evolution of Selling from the 1950’s to the Present The evolution of selling changed the way salespeople‚ companies and major industries valued their customer’s needs. Each organization would use certain methodologies and techniques that over time would develop‚ mature and grow to make those organizations much more successful and valued. Also as the customers themselves‚ started becoming more sophisticated‚ closing sales took more effort and time. Therefore the salespeople had to be trained
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| Short Selling | | Working‚ Dynamics and Opinions | FIM – Spring 2011 Authored by: Muhammad Fahad Raza & Muneeb Shahid Short Selling Working‚ Dynamics and Opinions Contents What is Short Selling? 2 History 2 Working 2 Dynamics 3 Factors Influencing the Short Selling Process 3 Pure Intuition 3 Market Correction 3 Inside Information 3 Advantages of Short Selling 4 Disadvantages of Short Selling 4 Short Selling in US 5 Short Selling in Pakistan (ISE) 6 What is Short
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Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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Question 1 Personal Selling Process My personal selling process consists of the following nine steps: 1. Prospecting 2. Pre-approach 3. Approach 4. Presentation 5. Trial Close 6. Objections 7. Meeting objections 8. The Close 9. Follow up and Service Step 1: Prospecting Prospecting‚ involves the Money‚ Authority‚ Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money‚ authority and desire to purchase the products I was selling. Upon analysis I
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Relational Sales - Focusing on Your Customers’ Needs Facilitating the Customer’s Decision to Buy In an increasingly competitive business climate‚ customers are faced with a multitude of alternative products and vendors. A traditional approach based on "closing the sale" may be inefficient and even counter-productive. In today’s markets‚ customers need customized solutions to their needs. Rather than being sold to‚ customers want to buy. In relational sales the emphasis is on building and maintaining
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1. It is important for a sales person to anticipate buyers concerns and objectives because it shows that you have concerns as well and as a sales person you must generate the correct information to help buyers understand there interest. 2. There are multiple numbers of objectives‚ but only a few are more difficult to handle and they fall in this categories needs objection‚ product or service objectives‚ company or source objections‚ price objections and time objectives. 3. The direct denial
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of your product/service offerings. Q2 *How do we need to do first*? First‚ you need to form yourselves into group of 5. Select someone in your team to be the team leader. Inform your tutor who is in your team. Q3 What exactly are we selling? You will represent one of the many hotels in Singapore. As you may be aware‚ many of the large hotels have function rooms and exhibition halls which they market to potential exhibitors or companies holding seminars or workshops. Your team is the
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Summary – Shock advertising Generation X is society’s trendiest group‚ it is realistic and under the age of thirty. Advertisers have recently discovered this segment and are willing to sell directly to them now‚ but also would like to start a relationship that goes beyond this generation. The problem is that Generation X doesn’t trust advertisers‚ they are aware of the fact that there are companies willing to sell them products they don’t want. These companies are desperate to reach this new segment
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James O’Connor: Selling Nature Let’s start by posing a couple of questions. First‚ what is humanity’s relationship to nature? Second‚ what is capitalism? If you stop and think about it‚ there is something odd about the first question. At first glance it appears to be similar to asking “what is your relationship to your car?” This is a question we might ask of somebody who spends too much time customizing his or her car. And the question is reasonable. But what I want you to see is that the question
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