hai67576_ch04.qxd 3/4/02 4:53 PM Page 94 c hapter 4 Strategic Information Management: Secondary Data Sources Learning Objectives After reading this chapter‚ you will be able to 1 Understand how secondary data fit into the marketing research process. 2 3 4 5 Understand how secondary data fit into the customer relationship management (CRM) process. Demonstrate how secondary data can be used in problem solving. List sources of traditional internal
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Developing an Effective Customer Loyalty Program Barry Berman oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts‚ cash‚ free goods‚ or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty programs through giving members allowances based on their annual purchases‚ the more modern use of loyalty programs began with Raleigh
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EB 2003-02 February 2003 FOOD INDUSTRY MANAGEMENT CORNELL U N I V E R S I T Y Customer Relationship Marketing (CRM) in the U.S. Supermarket Industry: Current Status and Prospects Gerard F. Hawkes Senior Extension Associate Food Industry Management Program Department of Applied Economics and Management College of Agriculture and Life Sciences Cornell University‚ Ithaca‚ NY 14853-7801 Teaching • Research • Executive Education IT IS THE POLICY OF CORNELL UNIVERSITY actively to support
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An Equity Valuation and Analysis of Kroger Co. As of November 1‚ 2007 Brandon Dunn Cliff Fielden Trey Keith Sean Murass brandon.dunn@ttu.edu cfielden2@yahoo.com trey.keith@ttu.edu murass02@yahoo.com 0 Table of Contents Executive Summary……………………………………………………………………..……………..4 Business & Industry Analysis…………………………………………………………….………..11 Company Overview………………………………………………………………………….11 Industry Overview……………………………………………………………………………13 Five Forces Model………………………………………………………………………………………15
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