Global Wining: New vs. Old World An Analysis of New and Old World Wine Countries - 1 - Outline I. Executive Summary ...................................................................................................................... 3 II. Background................................................................................................................................. 4 III. Industry Analysis: Australia..............................................................................
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Global Wine Wars In the beginning Grape growing and wine making have been human preoccupations at least since the times when ancient Egyptians and Greeks offered wine as tributes to dead pharaohs and tempestuous gods. It was under the Roman Empire that viticulture spread throughout the Mediterranean region‚ and almost every town had its local vineyards and wine was a peasant’s beverage to accompany everyday meals. By the Christian era‚ wine became part of liturgical services‚ and monasteries
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difference that one can find between the American and the Italian wine label systems are that American wines are named according to the type or types or grapes that they used while Italian‚ as most of European wines‚ are named according to the region that they come from. Another important difference is that Italian wineries are required to show on their label the vintage year (year when the grapes were harvested) while American wines are not required to do it. Italian Laws only permit the mention
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Global Wine Wars 2009: New World versus Old World Executive Summary The concept of wine-making was originally an art dominated by several European countries‚ mainly amongst the noble class‚ competing against one another for the highest quality wines. Traditionally set in their ways‚ from their methods of planting‚ to harvesting‚ to marketing channels and their consumers‚ the “Old World” wine-makers were unprepared for what was ahead of them as the “New World” growers joined in the struggle
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EXECUTIVE SUMMARY France is the biggest wine producer in the world (7-8 billion bottles sold in 2010). 17% of French drink wine regularly‚which is a total of 9.35 million people. We identified that buying wine requires knowledge of the different kinds of wine and that many consumers find it difficult to get the information when they want it. Our team has identified this pain point as an opportunity to launch our product using smart phones and RFID technology on the wine bottles. The solution is an application
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Market Analysis: Global Wine Wars-New World Challenges Old Global Wine Wars: New World Challenges Old This case describes the global development of wine industry‚ and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign. Nowadays‚ in the “Old World” countries of Europe‚ where the bulk of the
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Computing and Mathematical Sciences Auckland University of Technology Email: subana.shanmuganathan@aut.ac.nz . Abstract: New Zealand and Chile being among the well-known “New World” wine producing countries‚ arguably have much in common as far as viticulture and wine production are concerned especially‚ in terms of rapid progress achieved in grapevine cultivation and wine produced over the last few years. The two countries are in the same hemisphere‚ and temperature latitudes but situated on either
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the best wine in the world? They would have said France‚ Italy or Spain. However‚ if you ask someone the same question nowadays‚ the answer would be different. The new wine industry players such as Australia‚ the United States and Chile are changing the global industry structure‚ leading the global industry trend‚ and challenging the traditional wine makers by introducing innovations at every stage of the value chain. This article analyzed the development of global wine industry from the
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I. Introduction Wines have been one of the favorite beverages in the world. Many Europeans nowadays prefer wine to water as a daily beverage like their ancestors many centuries ago‚ despite of its bad effects in the health when consumed excessively. Different varieties of the grapes and strains of yeast produce different type of wine. Wines are alcoholic beverage that is usually made from grapes and other fermented juice like apples and berries. The fermentation takes place in the district origin
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INNOVATION STRATEGY IN A GLOBALIZING INDUSTRY: A CASE STUDY OF THE WINE INDUSTRY By Orlando-Marian Voica THESIS Submitted to School of Public Policy and Management‚ KDI in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION 2002 INNOVATION STRATEGY IN A GLOBALIZING INDUSTRY: A CASE STUDY OF THE WINE INDUSTRY By Orlando-Marian Voica THESIS Submitted to School of Public Policy and Management‚ KDI in partial fulfillment of the
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