Case Analysis Groupon Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants
Premium
Groupon has overcome much resilience since its inception in 2008. After growing from 400 subscribers to over 200 million (in 2011)‚ Groupon has proved its strategy works. To the consumers‚ Groupon is a simple process in which they pick a deal they are interested in‚ enter their credit card information‚ and then wait to see if the deal tips with other purchasers. This waiting period‚ part of the fourth stage in the purchase decision process‚ is one of the most important parts for Groupon’s company
Premium Mobile phone Marketing Internet
Groupon Inc Groupon is website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008‚ and the first market for Groupon was Chicago. By October 2010‚ Groupon served more than 150 markets in North America and 100 markets in Europe‚ Asia‚ and South America and had 35 million registered users. At the IPO in 2011‚ Groupon raised $700 million. New Enterprise Associates‚ Eric Lefkofsky and Brad Keywell investors in Groupon. In April 2010
Premium Marketing Commerce Economics
Eighteen years ago‚ I was born in Bangkok where my parents met and got married. At the age of two‚ I attended kindergarten‚ sooner than any other student due to my parents’ jobs. Then‚ I attended grade 1 to 6 at Santa Cruz Convent School and grade 7 to 9 at Satriwattaya School. When I was younger‚ my parents always took me to the park every weekend. We had a very good time‚ playing badminton‚ picnicking and singing together. Both of my parents liked traveling. When the holidays came‚ we usually
Premium Learning High school Skill
I chose tradition pace. 2. The reason why I chose this pace was because it’s reasonable and an easy to stick on schedule with. 3. I will work on this course at home because we live too far from the school to be going there everyday. 4. I work better during a normal school day.. Mostly because so I can set myself on a sleeping schedule. Rather than waiting to do my work on the weekends. 5. Self-discipline is actually really hard for me. That’s why I chose the tradition pace. I always seem to skip
Premium Sleep English studies Cultural studies
Case Analysis: Groupon’s Challenge Strategic Issues and Analysis Groupon is an online group purchase website that offers customers a discount on different kinds of products and services. The biggest challenge for the company is that its business model is easy to copy. Evaluation and Analysis Groupon takes advantage of economies of scale to provide its customers with daily good deals. When the deals have obtained a certain quantity of buyers‚ the buyers will get the discount on the deals
Premium Economics Marketing Strategic management
Question # 1 How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 Million subscribers in 40 Countries today? Goupon figured out that people were looking for simplicity in purchasing deals. They determined what people wanted and that they would purchase these items at a discounted price. They brought these deals to peoples hometowns and made it easy to try new things at a discounted price. Their concept was genious the model
Premium Risk Decision making software Decision theory
Groupon Groupon Marketing Plan Groupon Swipe Card Table Of Contents 1.0 Executive Summary 2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces 2.1 Market summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Market Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies
Premium
If you’ve read any of my work‚ you probably know how much I love my alma mater‚ Pace University.It’s always a pleasure to give back to the university and students that are now in the position I once was. I’ve been happy to continue my relationship with Pace as an Adjunct Professor‚ as well as serving as one of The School of Business’s’ Lecturer in Residence. This semester‚ I’m excited to do more for Pace as I impart my knowledge on the students at the Westchester and New York City campuses. In my
Premium Education Teacher School
To: Board of Directors From: Corporate Investments Date: 08/12/11 Re: Groupon investment Groupon’s business model is based around offering mass discounts on certain products and services to subscribed customers from merchants that have signed up with them. The strategy used combines economies of networking and economies of scale. (Mordoekataus‚ 2011) Groupon has demonstrated vast growth in terms of reporting revenue of $713.4 million in 2010‚ reaching over 83 million subscribers while advertising
Premium Marketing Economics Management