Nintendo’s Wii U Marketing Case Study Wii U launch: make or break for Nintendo Three years ago‚ Nintendo was king of the $78 billion videogame industry. The Wii was a smash hit and Nintendo’s DS hand-held was the best-selling portable gaming device. But a series of stumbles—a lukewarm debut for Nintendo’s 3DS hand-held game player and a sharp decline in Wii sales—raised questions about whether the company is on the wrong side of a generational divide. Nintendo has refused to veer from
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Case Analysis Introduction In evaluating Case 3: “The Home Video Game Industry: Atari Pong to the Nintendo Wii”‚ it soon became evident that choosing a single company would become crucial in unlocking the next level to this Case Analysis. Much research revealed that Nintendo’s array of experience and the changes and obstacles that Nintendo has overcome‚ made them a great choice for a Case Analysis. This analysis will cover a SWOT analysis: digging deep into the internal strengths and weaknesses‚
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[Accessed 29 April 2014]. Marconi‚ M. (2014) Nintendo’s business plan for 2014 [online]. San Francisco: Academia.edu. Available from: http://www.academia.edu/6323876/NIntendos_Business_Plan_for_2014. [Accessed 1 May 2014]. MaRS Moats‚ B. (2008) Nintendo Wii: Marketing plan for marketing management [online]. San Francisco: Academia.edu. Available from: http:// www.brianmoats.com. [Accessed 1 May 2014]. Muncy‚ R. (2011) Nintendo: Maintaining competitive advantage. Gatton Student Research Publication‚ 3(1)
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and over 15% while handheld software game sales were decreasing by 19%. The entrants of new substitutes decreased the attractiveness of the video gaming industry. - Microsoft and Playstations during 2010 developed better motion sensor products than wii‚ which was their core competitive offering for their systems‚ they didn’t have graphics to go with it. - they also offered other bundled technology‚
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Annalisa Marino Mr. Winters English 101 April 4‚ 2008 Can You Find Me Now? How is a Nintendo Wii game console able to determine the location of a Wii Remote while a player interacts with a game? The answer is triangulation‚ a process that determines the location of any object by measuring the angles from two or more fixed points. Surveyors often use triangulation to measure distance. Starting at a known location and elevation‚ surveyors measure a length to create a base line and then use a
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WII SUMMERY: Wii (pronounced as ‘we’) is most popular gaming console today coming from the basket of gaming giant Nintendo. Nintendo launched Wii not to enter into competition of already existing segment of gaming console like its own Game Cube‚ Sony’s Play station or Microsoft’s Xbox 360 but to create a new gaming population. Wii is totally different in terms of operation as it involves a gamer as part of gaming by connecting gamers body movement with the movement of character in the game. Beside
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among the game lovers. Time to time‚ people who develop video games‚ introduces different consoles using advance technologies. Today the leading competitors using very advance technologies to market their consoles to the consumers. Among that Nintendo Wii U‚ PlayStation Vita‚ Nintendo 3DS are some of the high end video gaming consoles which are available in the present arena. These consoles equipped with very advance hardware structure like high powered processors‚ vast capacity of media and storage
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attempt to entice customers back to the brand. Macro-Environmental Analysis: Demographic Forces: Changing demographic forces have undoubtedly contributed to deteriorating sales. Gamers who played Nintendo as children and who helped the original Wii to achieve its unparalleled market status are older now‚ with many moving into adulthood (Hopkins‚ 2004). At the same time‚ Nintendo has become increasingly aware of their primary target audience; families with young children‚ consequently alienating
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4C stakeholder’s analysis of Nintendo Wii Market in 2006 Customers: Nintendo Co Ltd (Nintendo) and its new president Satoru Iwata believed potential existence of a consumer market that distanced itself from gaming. They opined that existing games were not only difficult to understand and play‚ but also found the consoles complex to operate. The games were built more on fantasy and targeted towards traditional over 18 year old male[1] population. Nintendo made a conscious attempt to bring
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1976 to the Gameboy in 1989‚ and the Nintendo DS in 2004‚ Nintendo generated one after another landmark product that won the hearts of millions of video game players all over the world (History of Nintendo.) In 2006‚ the company introduced innovative Wii to the market‚ redefining the boundary of video games and opening a new channel for the company’s business. From a playing card company to a global video game producer that designs and manufactures the leading products in its sector‚ Nintendo has
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