Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. Marketing techniques include choosing target markets through market analysis and market segmentation‚ as well as understandingconsumer behavior and advertising a product’s value to the customer. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs
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1. What are the essential characteristics of a marketing-oriented company? Marketing oriented companies focus on customer needs and get close to their customers so that they understand their needs and problems. In the past‚ the Traditional Marketing Concept was achieved their profit and other objectives by satisfying customers but it neglects the competition. But now‚ the Modern Marketing Concept it achieve the corporate goals through meeting and exceeding customer needs and expectations better
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The analysis of marketing concept Marketing nowadays has occupied a more and more important position in organisations‚ even in the world ’s economics. The success of an organisation may deeply affected by marketing. Inevitably‚ some arguments are formed along with the marketing development‚ such as ’it is argued that the marketing concept is a force‚ which should pervade the whole organisation and as such is an integral part of the strategic management process ’. In this article‚ I would like
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standards of manufacturers‚ sellers‚ and advertisers in the interests of the buyer.[2] In economics‚ consumerism refers to economic policies placing emphasis on consumption. In an abstract sense‚ it is the belief that the free choice of consumers should dictate the economic structure of a society (cf. Producerism‚ especially in the British sense of the term).[3] The term "consumerism" was first used in 1915 to refer to "advocacy of the rights and interests of consumers" (Oxford English Dictionary)
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the changing world marketing is becoming more challenging and marketers are striving to find out new ways to keep pace with the more demanding markets. Future marketing will lead by the big ideas and innovations. Consumer will become knowledgeable about the products and their rights. It will change the consumer behavior and their patterns of consumption. Thousands of researches are conducting by marketing researchers to predict future market and develop the new ways of marketing. In this assignment
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CHAPTER 1 & 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for
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Newspaper article used: ‘Woolworths Select hits 1000 products’ From: The Australian Financial Review August 27‚ 2007 Author: Neil Shoebridge An article in The Australian Financial Review on 27 August 2007 shows how Woolworths uses the marketing concept of positioning in its sales efforts. Woolworths recognise their Home brand as a successful position for a product. Its Home brand is seen as a cheaper alternative with reasonable quality compared to the retail branded products. Woolworths has
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Assignment # 12 2.) How does the “standardized versus localized” debate apply to advertising? Communication takes place only when the intended meaning transfers from the source to the receiver. This can be a problem when a standardized approach is used. The message is not able to get through to the receiver due to different reasons such as lack of knowledge of the audience. There are people who feel an advertisement can be used anywhere in the world due to the converging tastes and preferences
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Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges
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Intro Perhaps the single most important technique for motivating the people you supervise is to treat them the same way you wish to be treated: as responsible professionals. It sounds simple; just strike the right balance of respect‚ dignity‚ fairness‚ incentive‚ and guidance‚ and you will create a motivated‚ productive‚ satisfying‚ and secure work environment. Unfortunately‚ as soon as the complexities of our evolving workforce mix with human relationships‚ even the best-intentioned supervisors
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