1. 7-Eleven Taiwan has captured the right balance between standardization and localization. Standardization can be seen in the following aspects: * Consistency in color separation of its signage and presentation of the corporate logo. This makes sure a consistent image of 7-eleven can be established worldwide * Arrangement of the store interiors. 7-eleven uses uniform floor plan for every US store‚ while in Taiwan‚ though the store’s layout can vary as the area available is smaller‚ it
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INTRODUCTION The ability to respond quickly to the ever-changing marketplace is paramount to the success of most businesses. The convenience-store industry is a highly competitive one and 7-Eleven’s ability to become a leader market leader appears to be based on the company’s ability to quickly respond to the rapidly changing tastes and needs of the market. 7-Eleven has not always enjoyed success‚ especially in the 1980s when things got really bad for the company. Helped‚ however‚ arrived in the form
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7-Eleven in Taiwan With the accelerated pace of people’s lives‚ convenience stores have played an increasingly important role in today’s society. 7-Eleven and Family Mart‚ which are the most famous convenience-store chains‚ can be found easily in many countries or regions. This assignment aims to address 6 questions sufficiently that based on the case of 7-Eleven in Taiwan: the first two are focus on the concept of convenience stores and the rest will link with the expansion and adaptation of 7-Eleven
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Q1. Evaluate 7-Eleven’s competitive advantage using the Michael Potter’s Five Forces model. 7-Eleven‚ the largest convenience retailer store in the world has been operating in more than 15 countries and well known as franchise business that operated by independent business operators running local neighborhood stores. Despite the intense competition in the market‚ 7-Eleven has struggled to maintain their leader position in the market. In order to sustain their competitive
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Thailand Report to Dr. White By Jin Yi L . 5569010 Table of Contents Executive Summary…………………………………… 3 Corporate Background………………………………. 4 Situation Analysis PEST Analysis…….……………………………………….. 5 SWOT Analysis……………………………………………. 7 Five Forces model……………………………………….. 9 International Strategic plan. ……………………….. 11 Conclusion &Recommendations…………………... 13 References…………………………………………………... 14 Executive Summary McDonald’s Corporation
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Rys Hoang Entrepreneurship Mr. Brown October 15‚ 2010 7 Eleven Report I love to be the franchise of 7-Eleven which one is a third place ranking Entrepreneur magazine’s Top 10 Franchises for 2010. I want my business to be located in Houston. According to my research‚ 7-Eleven’s franchisees almost open their business in Dallas and Austin and don’t have any restaurant in Houston. So it will be a good opportunity for me to open the first one in Houston. I choose Houston’s central as a first place for
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Posing to be a successful division of the organization‚ the Big Eats Deli sandwiches at 7-Eleven‚ Inc. were pleased with the continued progress this sector offered (Bell & Hagan‚ 2012). Utilizing a strategy determined in a cross-cultural market‚ 7-Eleven CEO James Keyes found it to be intriguing and challenging to implement such a plan in the United States. However due to strong competition amongst convenience stores in the United States and different eating habits of consumers‚ this proved to be a
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Columbia Business School The New 7-Eleven I’ve got a great opportunity. I’m transforming a brand with 75 years of history. - Jim Keyes‚ CEO‚ 7-Eleven Jim Keyes‚ the 4-year veteran CEO of 7-Eleven‚ is flying his Beechcraft A36 Bonanza. He is ascending to 10‚000 feet‚ and despite the good weather he remains vigilantly focused on the instrument panel‚ and on the bright skies around him. “Flying is a great distraction‚” he says. “You can’t think about anything else when you’re in the cockpit
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operates concept stores and multi brand outlets under the name of ShoeTree and Value Station. They are thus a specialty retailer of premium international sports and lifestyle brands in India with a presence across retailing‚ designing‚ manufacturing‚ and franchising of sports and lifestyle products. They have a pan-India network of 238 exclusive branded outlets (“EBOs”) of leading international brands viz. Nike‚ Lotto‚ Levi’s‚ United
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Introduction Context 7-Eleven has been founded in the late 20s in Dallas Texas. After years of substantial growth‚ a Japanese company gained control in 1991. Over the years it has developed an extensive franchise network. This makes 7-Eleven the world’s largest franchisor‚ currently operating over 50‚000 outlets. ("7-11 around the‚" 2013) There is an important difference between the strategies of 7-Eleven Japan and 7-Eleven USA. Due to the high-population density in Japan‚ 7-Eleven Japan makes use of
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