Why Should a Company like Coca Cola continue to Advertise? Advertising has been defined by several marketing communications authorities. One definition which is most referred to is that by Philip Kotler‚ an American academic and a distinguished professor of International marketing. He defined advertising as “any paid form of nonpersonal presentation and promotion of ideas‚ goods or services by an identified sponsor.” In other words advertising is making known the availability of goods or services
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cadet will not lie‚ cheat or steal." Why were the colonies established? Colonies were established cause of various reasons.The most important reasons of colonization were religion‚ economics‚ and government. The 13 colonies were based on land grant lines given to various nobles and wealthy people or groups by the English royalty.The original thirteen colonies were Connecticut‚ Delaware‚ Georgia‚ Maryland‚ Massachusetts‚ New Hampshire‚ New Jersey‚ New York‚ North Carolina‚ South Carolina‚ Pennsylvania
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IBM Case Study 1. What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? Watson Jr. hit a home run when he invested $5 billion to develop the System/360 computer family‚ which utilized an integrated semiconductor chip and modular components. Taking full advantage of this innovative momentum‚ IBM debuted other products during that time which enabled the company to rise to the top of the IT industry. These products included hard and floppy
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Why do companies need a strategy? Strategy is very important for a business. Without a strategy an existing business can drift away from its customers and become uncompetitive with its environment and eventually the business will stop making profit. This is known as strategic drift. In other words‚ having a strategy is a way to remain competitive or it is a way of forcing a strategic change when an organisation has drifted away from its environment and is staring to fail. Lately‚ these strategic
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Why the Axis powers were so successful from 1939-42 The primary reason for the Axis powers’ success during this period of time was the fact that they were militarily superior to most other countries in Europe. By 1939‚ they had the second largest air force in the world with 8295 aircrafts. Only Russia‚ (10382 aircrafts)‚ had a larger air force. The German’s and the Russians were allies at this time and so Germany didn’t view Russia as a threat. There was a similar scenario with troops. Hitler
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The British established a settlement in New South Wales in 1788 because they needed to send some of the prisoners out of the country because of the overcrowded prisons in Britain‚ which led to more crime and therefore convicts‚ for a growth of empire‚ security and trade and they needed a climate suitable for growing crops such as flax and trees for their wood due to their supply being under threat from war. Such a colony would solve the problem of Britain’s overcrowded prisons (a problem caused
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SWOT IBM SWOT analysis 2013 Strengths Weaknesses 1. First mover in cloud computing solutions for enterprises 2. Brand reputation 3. Diversified business 4. Strong competency in acquisitions 5. Integration of products and services 1. Expensive service and software solutions 2. Focus mainly on large enterprises Opportunities Threats 1. Expand services and software divisions 2. Increasing demand of cloud based services 1. Increasing competition in the cloud computing market 2. Slowing growth of world
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customers - Didn’t understand market need (fewer purchase IBM mainframes) - Marketing effort missed the mark - Turf battles between autonomous divisions - Spending too much on fixed cost (building‚ data processing cost‚ ..) - Management IT problems such as poor internal IT problems - Products complexity and the organization to develop them - Executives were isolated to growing problems (deep level of hierarchy) 2) What did Gerstner do when he assumed the role of CEO in April 1993? Evaluate
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and Corporate Development Course Title: MNEs in a Globalizing World: Economic and Legal Perspectives Course Code: 15PFFC019 Assignment: 2 Course convenor: Dr. Stephanie Blankenburg Course tutor: Mr. Jago Penrose Title: Why do companies engage in Foreign Direct Investment? Word Count: 2‚748 This Essay will analyze three streams of thought concerning the engagement of firms in Foreign Direct Investment‚ namely Hymer’s Approach‚ the Internalization Theory and Dunning’s
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happen again if they don’t know what it is. Well‚ a supercontinent is several land masses together. None of those exist right now‚ and they won’t for many lifetimes. Pangaea is a more famous supercontinent because it was the most recent of them. Why did these supercontinents break apart? Well‚ the answer is simple.
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