Barco Projection Systems (A): Worldwide Niche Marketing In response to Sony’s low priced and high performance 1270 projector‚ Barco should continue with its scheduled BD700 and accelerate development for the BD800. Though the BD700 is the first digitally controlled projector with scanning frequency‚ it still would not be as competitive against Sony’s new model 1270. Therefore‚ Barco will have to launch this product with a significant price differential from the 1270 so that customers will be
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Barco Projection System Based on Barco’s commitment and its research data since the advent of the company‚ it is evident that Barco does not sell its product‚ driven by market demand but is highly technology driven: marketing strategy and product development follow engineering. This allows Barco to charge higher prices (evident due to higher quality product) than the competition. Sony’s surprise introduction of the 1270 is a clear attack on Barco’s niche market. In general‚ Barco’s main products
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Which of three product development options should BARCO pursue and why? Going by all the information given in the case‚ Barco should go for launching the BD700 in time for Infocomm in January 1989. The reasons for this decision are as follows: • The BD700 is Barco’s pet project that has already seen an investment of 180 person months. Only about 27 person months more is to be allocated for its full launch development. This is not a high amount and a fully functional version can easily be launched
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PROJECTIONS The engineering drawing is a set of conventions for the representation of object with technical purposes (design‚ production).For that‚ we use graphical projections. GRAPHICAL PROJECTION: The production of a two dimensional image of a three dimensional object. HISTORY OF PROJECTIONS: Throughout human history we have used pictures to convey ideas‚ express ourselves‚ present information‚ etc. Basically we have used pictures to communicate. The difference in drawings across time
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Why Sony fail? When I read “Leading Change Why Transformation Efforts Fail”‚ I directly linked Sony with the transformation fail. Sony‚ the previous electrical giant‚ announced a record annual net loss of $6.4 billion for fiscal year 2011 in May 22 2012. This marks the fourth consecutive year that Sony reported substantial losses. Transformation efforts couldn’t turnaround the bad situation of Sony due to the mistakes that made by Sony in those transformation. First‚ Sony did not establishing a
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(16-72kHZ‚ 1‚000k Bfr‚ $25‚000) //price goes down to 960k Bfr‚ $24‚000 by 1989 3. Think back to how we defined segments and segmentation. Is there something about Barco’s description of segmentation that makes you uneasy about the scheme? They did not segment the market from customers but segmented the market by its product line offering. It’s dangerous when they were limiting the scan rate of
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recent development‚ Barco has to decide which product amongst BD 700‚ BG 700 and BG 800 to introduce. Analysis : Desperate Times Call for Desperate Measures. After the recent introduction of 1270 Projector by Sony‚ all the plans and projections of Barco have gone awry and moving towards the development of BG 800 seems to be the best option. The SWOT Analysis below illustrates the same : Development of BG 800 – SWOT Analysis Strengths Weaknesses Oppurtunities Threat Can help Barco Maintain its Market
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Rejected Plans The following dialogue occurred between two employees in a large firm. The conversation illustrates several characteristics of supportive communication. SUSETTE: How did your meeting go with Mr. Schmidt yesterday? LEONARDO: Well‚ uh‚ it went... aaah ... it was no big deal. SUSETTE: It looks as if you’re pretty upset about it. LEONARDO: Yeah‚ I am. It was a totally frustrating experience. I‚ uh‚ well‚ let’s just say I would like to forget the whole thing. SUSETTE: Things must not
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Why did Sony lose its leading competitive position? One reason was that Sony’s corporate-level strategies no longer worked in its favor; the leaders of its different product divisions had developed business-level strategies to pursue their own divisions’ goals and not those of the whole company. Also‚ Sony’s top managers had been slow to recognize the speed at which technology was changing and as each division’s performance fell‚ competition between corporate and divisional managers increased. The
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Astral Projection: Fact or Fantasy? Acknowledgement I would like to acknowledge a heart full gratitude‚ first‚ to my parents‚ for bringing such a young kid like me‚ second‚ to my classmates for their ever loyal support to this research‚ third‚ to my teachers‚ especially to Mr. Joeffrey Yee‚ for making this research possible‚ and above all‚ to God Almighty for giving me the strength and knowledge while making this research paper. Table of Contents I. Definition of
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