BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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INTRODUCTION Why Do We Need Motivation ? " People don ’t change their behavior unless it makes a difference for them to do so." ~ Fran Tarkenton The most difficult job that faces a supervisor is learning how to effectively motivate and keep his/her employees motivated . The average person when asked how to motivate someone will tell you what motivates him or her. Unfortunately‚ everyone is different and what motivates one employee may only make another employee angry. The method we use
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dehumanized and treated like animals compared to the white man. This pattern of discrimination continued and affected people of color until 1961 when President John F. Kennedy introduced affirmative action. Sunstein’s goal is as he says himself in his book‚ “to connect an understanding of conformity and dissent to the current debate over the constitutional validity of those policies” (Sustein 194). After reading this chapter‚ my response is that the laws are there because they need to be there‚ and there
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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TRAINING NEEDS ANALYSIS: An analysis of training need is an fundamental requirement to the outline of powerful training. The purpose of training need analysis is to decide if there is a hole between what is required for compelling execution and present level of execution. Why training need analysis? Training need analysis is conducted to determine whether resources required are available or not. It helps to plan the budget of the company‚ areas where training is required‚ and also highlights the
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PepsiCo’s financial statements are presented in Appendix A. Financial statements of The Coca-Cola Company are presented in Appendix B. This is from the appendixes in the 7th edition of financial accounting by Weygandt‚ kimmel‚ and kieso. Instructions; (a) Based on the information contained in these financial statements‚ determine each of the following for each company. Please show all numerical equations including numerator and denominator‚ not just a final number. Present your work in a comparative
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The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative‚ positioning as a consumer brand‚ and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook‚ twitter‚ blog‚
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When you experience that sick and sinking feeling that your spouse-whether husband or wife-is not telling you everything‚you know you need to act.What you don’t need are more twisted scenarios of what may or may not be going on.All human beings have the capacity to imagine and when it comes to extramarital affairs‚the painful emotions have more than enough power to drive our imagination in the darkest‚sickest directions possible.Even the most uncreative among us can generally imagine vivid details
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trouble paying bills‚ let alone sending a child to a school worth over $100‚000. They would be left without a college education working for minimum wage trying to feed themselves. Those are the people that you look at and think‚ “I don’t want to be like that.” I was looking at scholarships one day and I came to realize something: the society today absolutely loves minorities. For example‚ there was a scholarship for someone that was left-handed‚ blue eyed‚ and a varsity letter winner in high school
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P. Salvo Mr. Richard Aguilar English 02 04 December 2012 Education: Why the Youth Needs It? To a lot of people‚ obtaining an education has always been a very important goal. But why? Did you ever wonder why your parents always keep on telling you most of the time to keep on striving and keep on pursuing your studies? Why they keep on reminding you almost every day that it is the key for a brighter future? And why do sometimes they push their selves off the limits just to make you get a higher
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