Retailing 80 (2004) 159–169 The influence of online product recommendations on consumers’ online choices Sylvain Senecal a‚∗ ‚ Jacques Nantel a‚1 a HEC Montreal‚ University of Montreal‚ 3000 Chemin de la Cote-Sainte-Catherine‚ Montreal‚ Que.‚ Canada H3T 2A7 Abstract This study investigates consumers’ usage of online recommendation sources and their influence on online product choices. A 3 (websites) × 4 (recommendation sources) × 2 (products) online experiment was conducted with 487 subjects
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Low‚ Sell High: It’s Important‚ But It’s Sometimes Tough To Do Buying a stock when its price is low and selling it when the price is high is the strategy that people who invest in the stock market like to perfect‚ but they do not always succeed. Sometimes people purchase at the high and are reluctant to sell as the stock price goes lower. This leads investors to lose a lot of money. Conversely‚ people may purchase their stocks when they are low as the price is rising‚ but not know when to sell. At
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about Abercrombie & Fitch’s advertisements in its "magalog‚" in his essay "Show Your I.D. Before Reading ." Increasingly‚ sexual content in the form of innuendo‚ nudity‚ and sexual situations and behavior is being used to sell products to teenagers and young adults. Buckley Jr. while talking about Abercrombie’s "magalog" states in his essay‚ "The following page gives us a jaunty blonde clutching her hair‚ wet from the ocean she just emerged from. If she is wearing anything‚ it would be below her pelvic
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Sex sells In America today it is very difficult to go anywhere without encountering America’s number one best seller. I’m not talking about the newest Harry Potter book‚ or latest Stephen King thriller either; I’m talking about sex. Music‚ magazines‚ and television are prime examples of sex being used negatively to sell‚ or market products. The music industry‚ although the least blatant of the three examples‚ uses sex as a way to market a great deal of its many superstars. If you have ever
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MIA ICS Case Writing Group Case Study No. 3 WHY DON’T WE SELL THE CLUB? By Hur Tze Huan CA(M)‚ FCMA(UK)‚ CFP‚ MBA(UKM)‚ Cert. Trainer The Club Releks Golf & Country Club (the Club) was one of the few members’ clubs in Malaysia. Its 4‚000 plus members not only enjoyed golfing and other recreational activities of the Club‚ they were also each a part owner of the Club’s assets‚ including the land. The Club’s 36-hole course sat on 300 acres of prime land surrounded by residential and shop-office
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YOU MADE IT – NOW SELL IT! Have you ever wondered why great products don’t … been amazed at some … BILLY BASS Truth is… success may not depend as much on your product‚ as it does your sales strategy My name is … Welcome to … We’re here to talk about how you can create a successful sales … Why Me? ME Been in your shoes‚ fortunate to have been successful getting products into markets People hire me to create strategies to get their products into new and existing markets Happy to share some
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feel that it’s not ok for Beyoncé to sell soda at all. Soda is a very unhealthy drink that can cause very bad health problems in the long run. Many people drink soda because it taste good on their taste buds but that good feeling is affecting your body every time you drink it. So why would Beyoncé sell soda? She’s not doing it because she likes it. The only reason why she is selling soda is for her needs only. I have some reasons why it’s not ok for her to sell soda‚ and hopefully it can get you to
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phonebook application in .net by creating as screen shown Create a DCOM/.NET component which when supplied with ISBN (book ID)‚ retrieves information of the book (Title‚ author‚ edition‚ year‚ and price) and displays book information Develop a component for converting currency from rupees to dollar and dollar to rupees using COM/.NET Develop a component for browsing CD catalogue using COM/.NET Develop a component for retrieving information from message bo x using DCOM/.NET Create a console
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compete in the market as a strong brand. In our country we can see that this tool is not properly utilized. I think fashion brands like Lubnan can use this very much effectively because it is a rising brand and has loyal customer base. At the time of Eid and other festivals stores of Lubnan become crowded and its customers after getting into the stores fighting with the crowd becomes very much frustrated when they find that the proper size of their chosen Panjabi is not available at that store. So what
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pler Sam Free O’Reilly Ebooks—Your bookshelf on your devices! When you buy an ebook through oreilly.com‚ you get lifetime access to the book‚ and whenever possible we provide it to you in four‚ DRM-free file formats—PDF‚ .epub‚ Kindle-compatible .mobi‚ and Android .apk ebook—that you can use on the devices of your choice. Our ebook files are fully searchable and you can cut-and-paste and print them. We also alert you when we’ve updated the files with corrections and additions. Learn
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