Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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Experiment 2 The Addition of Vectors In this experiment a force table is used experimentally to determine the magnitude and direction of a fourth force that is necessary to effect static equilibrium when three known forces act on a light ring. The reliability of the data is investigated‚ and the experimental values are compared to theoretical values. Theory According to Newton ’s First Law of Motion‚ a particle is considered to be in static equilibrium when the vector sum of
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Which Macro-Economic Objectives is the most important and why? (14) There are many different objectives within Macro-Economics however the most important are between Inflation‚ Unemployment‚ Balance of Payments and Economics Growth. Personally I believe inflation is the most important. So why do I believe Inflation is the most important. Well‚ firstly Low inflation is a main macro economics goal for western countries. This is because of the many factors of inflation. One for example is that a higher
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Pop culture is becoming an ever-growing ever-addicting way of life for our nation. I address it as a way of life because if you were to sit down and think about your day-to-day activities I could guess that some of those things include pop culture in some way. Personally‚ I am an admitted addict to everything celebrity and current. The majority of my life would have pop culture references in the mix. Now not only am I in this boat but most of America is. We see this based on how pop culture has now
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wellbeing driven objectives are set which prompt resistance or learned weakness. Numerous individuals go after shallow objectives regularly connected with a work out schedule which are interim‚ best case scenario. By directing them to burrow a couple levels more profound‚ tending to their own remarkable arrangement of requirements and any previous requests in their lives - a supportable development
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Which technology was most effective during WW1 Machine guns were invented to cause a lot of casualties on both war fronts in World War One. Men who went over-the-top in trenches stood little chance when the enemy opened up with their machine guns. Machine guns were one of the main killers in the war and accounted for many thousands of deaths. This British machine gun is being fired by a team of two who are wearing early gas masks in case of a gas attack. To ensure that the machine gun’s barrel
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word and part of pop culture‚ but say the word to a person speaking another language and it’s understood. Movies have changed dramatically too‚ before gore‚ sex‚ and violence‚ were more often time than not‚ rated R but now can be seen in PG-13 movies‚ younger generations are being exposed to more and more because of pop culture like the tv or internet have made it more acceptable and common for something like that to be. Because of this countries are trying to block out American pop culture‚ in order
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in foreign markets‚ K-pop began to make inroads in China‚ Japan and Thailand in the early 2000s. In recent years K-pop has expanded into Europe‚ the Middle East and the Americas in a second “Korean Wave.” K-pop’s current reigning girl group‚ “Girls’ Generation‚” made their nationwide US debut with an appearance on “The Late Show with David Let60 | www.seriquarterly.com terman” and “Live! With Kelly” this year. In addition to highly well-received international tours‚ K-pop has experienced explosive
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