Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five cents a glass at a pharmacy would grow up to be one of the
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The novel "Frankenstein"‚ by Mary Shelley‚ is much more than a supernatural novel about a monster. The monster explores society on a much deeper level and provides us with several lessons. Then novel examines the issues of man and his creator. The author explores the theme of man playing God in society and the pitfalls endured when trying to do so. "Cursed (although i curse myself) be the hands that formed you!" (Shelley 78) Modern people embrace science as mankind’s savior and the novel shows how
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What happened before the hurricane? The tropical misery which transformed into Hurricane Katrina‚ constructed over Bahamas on August 23‚2005‚ and the weather predictors soon had the ability to warned people living amongst the Gulf Coast region‚ that a large storm is on its way. By the time August the 28th had hit evacuations were under way through out the Gulf of the United States. That same day National Weather predictors predicted after the storm the majority of the Gulf Coast would be unsafe
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Coca- Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Cola‚ Plus‚ Coca- Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? The Coca- Cola Company has many different types of products that are marketed towards certain demographics. One of Coca- Colas most popular carbonated drink is Diet coke. Diet Coke is marketed to consumers concerned with nutrition and looking for a low-
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Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense‚ Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense
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changes happened during the revolution that changed the way people worked‚ lived and survived. The Industrial Revolution included many changes to production of goods and materials. More technology-advanced equipment was able to change the way food‚ textiles‚ steel and chemicals were made. The changes to the equipment made it more efficient for items to be made and would allow sales of the goods to happen faster and in turn would lead to a need for larger quantity of productions. What used to
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In 1919‚ Lloyd George of England‚ Orlando of Italy‚ Clemenceau of France and Woodrow Wilson from the US met to discuss how Germany was to be made to pay for the damage world war one had caused. Woodrow Wilson wanted a treaty based on his 14-point plan which he believed would bring peace to Europe. Georges Clemenceau wanted revenge. He wanted to be sure that Germany could never start another war again. Lloyd George personally agreed with Wilson but knew that the British public agreed with Clemenceau
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PESTEL Analysis for Coke Coca-Cola is recognized as the world’s most valuable brand. Political * Firstly we should mention that Coca Cola is a manufacturer and distributer of drinks and syrup that fall under a variety of food laws‚ mainly the FDA (Food and Drug Administration). If those standards (may differ strongly) are not met‚ potential fines may apply. The FDA ensures and certifies that ingredients meet the laws globally. * Changes in laws‚ especially new tax laws or tax rate changes
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What if… Without the impetus of the 9/11 strike on the World Trade Center in New York City‚ the Pentagon in Virginia‚ and a field in rural Pennsylvania‚ Congress might not have embraced the best rearrangement of the national security organization since the Truman years‚ sewing together the Department of Homeland Security from almost two dozen offices. Aerial shuttle travel would now have its inconveniences; however‚ greatly meddling security screening may not be one of them. American foreign
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less drastic alternatives? 5 5. Understanding your Loyal Customer 6 6. Conclusion 7 Reference 8 1. Introduction Coke was invented by Dr. John Pemberton‚ an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook‚ 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980’s. There were some creeping problems
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