INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
Premium Marketing
Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
Premium KFC Sales promotion Fried chicken
The apollo moon program was the 3rd project the US that attempted to discover space‚ it was ran by the National Aeronautics and Space Administration‚ NASA which accomplished putting the first humans on the Moon‚ the program ran from 1969 to 1972 resulted in American astronauts’ trying a total of 11 spaceflights and putting the first man on the moon. The Apollo moon program costed a smashing 25.4 billion dollars‚ NASA designed the Apollo Command Module for this program. It was a capsule with room
Premium NASA Apollo 11 Apollo program
call themselves tomboys‚ it’s with a sense of pride‚ but boys make fun of other boys if they step just a little outside the rigid masculine stereotype.” - Barbara Risman Sociology Professor at University of Illinois at Chicago In most of today’s advertising‚ women are portrayed as “bimbos” that are just looking for the next new pair of shoes‚ incapable of making independent decisions. The perfect example of how females are portrayed is a video that has been floating around on social media sites‚ such
Premium Gender Female Woman
Tourism Promotion – stimulates sales through information dissemination Three Objectives of Tourism Promotion 1. Make the product widely known. 2. Make the product attractive to encourage people. 3. Make the product attractive without being dishonest. Three goals of Tourism Promotion 1. Informative promotion – used to inform the public of your product. 2. Persuasive promotion- devising persuasive message. 3. Reminder promotion – used to remind people of their positive experiences. Goals of Promotion
Premium Marketing
College summer time I had ruby-stained lips from cheap red wine Playin sand vollyball and listenin’ to Luke Bryan You just wanted me in the sack Like the Alabama quarterback This Camel Crush is goin’ up in smoke There were two other girls and I didn’t get the memo You’re a lyin’ lyin’ schemin’ schemin’ cheatin’ fool But don’t worry there too much darlin’ I ain’t as cruel Until I drank that whole bottle of Bourbon And told the whole town about you with a caution sign And I found my daddy’s ol’ shotgun
Premium The Crucible Salem witch trials Elizabeth Proctor
Why Tobacco Advertising Should Be Made Illegal? By Irina Goloborodko Tobacco advertising should be made illegal. First of all it is correspondent with growing death rate. In average‚ over 400 000 people die from tobacco usage every year. We should not support tobacco advertising when it is harmful to everyone. The only kind of advertising that has to deal with tobacco should be associated with stop smoking. Such advertising should help people to bring up smoking or should inform people about
Premium Tobacco advertising Advertising Tobacco
A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars
Premium Sales promotion Marketing Retailing
Promotion Effectiveness A Simple‚ Practical Marketing Plan Most small businesses would benefit from a simple‚ practical marketing plan that you can put into action immediately. This means concentrating on just the practical‚ promotional aspects that will lead to RESULTS. The good news is that you can do it yourself. Here is a simple format: Marketing Plan • 1. Targets • 2. Objectives • 3. Tactics • 4. Implementation • 5. Timeline • 6. Budget • 7. Evaluate
Premium Sales Management Consultative selling
Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
Premium Marketing Sales promotion