buying decisions. What are the implications of this for retailers‚ brands and marketers? Children are an important part of the family buying process. But what roles do they play? Marketing theory suggests five main roles in a family buying process: - Initiator - Influencer - Decider - Buyer - User Which roles do children play in addition to the obvious one – “the user” Children certainly influence family buying decisions from cars to holidays. They are also the buyers of the future
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Kamel Rouibah‚ Omar E. M. Khalil‚ and Aboul Ella Hassanien Emerging Markets and E-Commerce in Developing Economies. (IGI global‚ 2009). 408 pp. $175 (hardcover). ISBN: 9781605661001 . The entire book summarizes and synthesizes all different literature on e-commerce (business conducted electronically) in developing economies from an interdisciplinary approach. Authors claim to cover all work published on the subject simply because e-commerce in the developing world is still a new field to study
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Perspective Essay Being a perfectionist affects me in my shop‚ academic classes‚ and at home. Almost everything I do has to be neat‚ clean and perfect. When a job needs to be done‚ I don’t only do half of it first and do the rest later. I have to finish it right then and there. While this may be a good thing‚ sometimes it can be annoying. From the perspective of a boy who is a perfectionist‚ it is hard to feel accomplished. Being a perfectionist is a very good attribute in the precision machining
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The growth of the internet has made direct selling easier and faster for both tour operators and tourists. According to Frost (2004) the fascination with new technology has changed the way tourism providers interact and trade with their customers. The primary focus for this essay is to discuss the advantages and disadvantages of direct selling for travel and tour management. In this essay‚ the perspectives of both tourism operators and tourists will be considered. This essay will be presented in
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Contents TOC \o "1-3" \h \z \u 1. Introduction PAGEREF _Toc389290771 \h 12. Theoretical framework PAGEREF _Toc389290772 \h 13. Factors of market selection for transnational corporations in China PAGEREF _Toc389290773 \h 23.1 Factor from inner strategic motivations PAGEREF _Toc389290774 \h 33.1.1 Market-seeking motivation PAGEREF _Toc389290775 \h 43.1.2 Efficiency-seeking motivation PAGEREF _Toc389290776 \h 43.1.3 Resource-seeking motivation PAGEREF _Toc389290777 \h 53.2 Location factors PAGEREF
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The buyer’s decision-making process is a way to better understand the way consumers go about when purchasing a product or service. It gives marketers a great insight into the world of buyers and the factors that affect their final decision‚ such as emotions‚ environment‚ and attribute-based decisions. It is a complex process in which internal and external factors have an impact on the buying decisions of the consumer. There are five stages through which a consumer passes‚ before coming to a decision
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ESSAY COVER SHEET AN1001 Anthropology Cultural Diversity in Global Perspective Ethnocentrism in Anthropological perspective - Avatar Joey Tan 12866249 Study Period 51‚ 2014‚ Singapore Ethnocentrism in Anthropological perspective – Avatar The film‚ Avatar‚ is primarily about the two clashing world-views at the core of the relationship between the civilised and the wild. The story’s protagonist is a paraplegic marine‚ Jake Sully‚ who agreed to substitute his deceased twin brother’s place
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Sociological perspectives There are 3 main perspectives: • The Structural/Functional Perspective – Relationship between parts of society‚ i.e. how aspects of society are functional and adaptive. – Macro – all aspects of society contribute to the way society functions as a whole. For example the government pays for school teachers and schools and bin collection etc. and in return citizens pay tax. The country couldn’t run without the citizens paying tax. People who believe in this theory believe
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1. What does it mean to be a citizen? The term "Citizen" is defined in the compact Macquarie Dictionary as‚ "a member‚ native or naturalised‚ of state or nation". This paper intends to question what it is that constitutes a member or citizen‚ of state or nation. Many concepts and theories are promoted by political theorists and practitioners alike that are varied and many in response to defining a "citizen". The expanse of these theories ranges from the all-encompassing endorsement of world citizenship
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Journal of Business Ethics (2008) 83:595–614 DOI 10.1007/s10551-007-9641-8 Ó Springer 2008 Business Ethics and Moral Motivation: A Criminological Perspective Joseph Heath ABSTRACT. The prevalence of white-collar crime casts a long shadow over discussions in business ethics. One of the effects that has been the development of a strong emphasis upon questions of moral motivation within the field. Often in business ethics‚ there is no real dispute about the content of our moral obligations
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