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    web pages. By 1998 they had formalized their work‚ creating the company you know today as Google. Our philosophy Ten things we know to be true “The perfect search engine‚” says co–founder Larry Page‚ “would understand exactly what you mean and give back exactly what you want.” When Google began‚ you would have been pleasantly surprised to enter a search query and immediately find the right answer. Google became successful precisely because we were better and faster at finding the right answer

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    coupled with free blood pressure check-up and full 20% discount in all branches 1949- THEGENERICSPHARMACY stemmed from its mother company 1959-the company began importing and wholesaling pharmaceutical products. 1989-the company decided to sell generic drugs primarily to government hospitals 2001- the company stepped up its distribution by opening its retail arm 2007‚ THEGENERICSPHARMACY tapped Francorp‚ the world leader in franchising‚ to engineer its franchise development and growth 2008- 150

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    Chapter 1 Introduction 1.1 Background of the Study The Philippine’s economy has started to recover from the global economic recession of 2008-2009. High government spending to stimulate the economy has improved conditions temporarily but in turn has created a large budget gap. The Philippines has one of the highest drug prices in the world. Changes brought about by the controversial Cheaper Medicine Act have impacted the Philippines pharmaceutical market‚ whereby 200

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    Introduction L’Oréal is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy‚ France in 1909. Eugène Schueller is the founder of the company‚ who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. L’Oréal

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    Generic vs. Name Brand

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    You Get What You Pay For When you shop for groceries where do you stand in choosing either a generic vs. brand name product? Do you reach for the brand name box of Kraft macaroni and cheese‚ or would you rather pick up a generic box of macaroni and cheese to save that extra 10 cents? Is your decision based off a difference in taste or is it simply a matter of paying for quality of the product? What does spending more money on a brand name food product have to say about who we are in

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    The 1920’s‚ also known as the roaring twenties was a lot different from the hardships of the 1930’s. First off‚ the 1920’s was an era of optimism with saloons‚ music‚ and full of people crossing the boundaries. Speakeasies became popular because they sold alcohol‚ since the 18th amendment made the consumption of alcohol in public illegal. During the modern age‚ new architectural style entered New York. For the first time‚ more people lived in cities than urban areas. Street names often symbolized

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    1950’s The 1950’s where so called the birth of popular music. The first half of the decade was run by popular music‚ or classic pop. This more vocal driven music had replaced the earlier big band style. Artists such as Nat King Cole and Frank Sinatra where the leaders of this age of traditional pop. Often the most popular musicians that play this genre also played very well on the television and sometimes they would be featured on music special shows‚ or perhaps even have a music variety of their

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    However‚ when rich Americans took vacations on the French Rivera it wasn’t until the 1920’s that tanned skin essentially became a fashion statement. Because of the great depression the 1930’s women got even skinner. There wasn’t much control over this although. Once the second world war passed‚ hips got larger and wider. The women of the 1960’s had a more androgynous and angular figure. In the 1970’s is when men really had to start adapting to body norms‚ so now‚ it wasn’t just the women who had

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    heterogeneous market into homogeneous sub-units. To get a product or service to the right person or company‚ a marketer would firstly segment the market‚ then target a single segment or series of segments‚ and finally position within the segment(s). Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior

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    The Lost Generation got it’s name from Ernest Hemingway‚ which he wrote in his novel‚ The Sun Also Rises‚ about this particular generation. The Lost Generation happened in the 1920’s and they were labeled the lost generation because as described in The Twenties‚ sections 4 Mass Media and the Jazz Age‚ “...greedy‚ materialistic world that lacked moral values.” In The Lost Generation Americans grew unsatisfied with their way of living‚ so people moved to different parts of Europe since it was know

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