What should your initial presentation to IAN cover? IAN has a two-step process for evaluating proposals received. In step 1‚ an internal team reviews the presentation and it may be discussed with an investor member with relevant domain experience Step 2: If shortlisted‚ the team is invited for an in-person presentation to investors Hence‚ your goal in the first step should be to help us understand why your venture is a good case for investment. The initial pitch presentation (this could be
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What have been the key success factors for Nike? Nike‚ originally known as Blue Ribbon Spots is involved in the design‚ development and worldwide marketing of footwear‚ apparel‚ equipment and accessory products which started its journey in early 1962. In nearly 200 countries with around 18‚000 retail accounts Nike is now the largest seller of athletic footwear in the world. The company focused on delivering high quality running shoes designed especially for athletes by athletes. Behind its success
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with sales averaging nine drinks per day to the 1.6 billion servings per day it currently boasts in over 200 countries (Form 10-K‚ 2013). This report seeks to analyse The Coca-Cola Company’s (“TCCC”) strategy in market segmentation‚ targeting and positioning of one of their best selling and revolutionary beverages‚ ‘Coca-Cola Zero’. B. Segmentation Segmentation is “the process of dividing a larger market into smaller pieces based on one or more shared characteristics” (Solomon et al‚ 2012. p
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WHAT CAUSED THE CONFLICT IN NORTHERN IRELAND Divided loyalties was once cause of conflict in Northern Ireland. Most Catholics in Northern Ireland see themselves as Irish and would like their country to be reunited with Ireland. They resented the past history of English conquest where Catholics were either treated harshly or massacred. However‚ most Protestants are loyal to Britain and want to continue to be part of the United Kingdom. Many of them do not want a union with the Republic of Ireland
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Ethical Position Statement What does it mean to truly eat ethically? Is it even possible? My answer yes‚ but in moderation. To be ethical means to be morally alert while pursuing an action. So connecting this to food I would say that eating ethically means to consider economics‚ conveniency‚ nutrition‚ and morals while purchasing or consuming a food. What I would consider an ethical meal is something that includes a balance of protein and vegetables. These items could possibly be purchased at a
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When should rebellion be acceptable America is famous for its political system under which all men are equal. It improves and develops each time people rebel. Rebellion can be morally acceptable or unacceptable depending on the circumstance. Rebellion is acceptable when government is running unjust laws or the people are not treated equally. In the mid 18th century‚ the United States was still a colony of Great Britain. Under the control of the British government‚ people suffered from unjust
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Course Outline: “Change is inevitable‚ except from the Vending Machine” as the saying goes! Gone are the days that we were living in a linear world. We could predict and pre-act things in an orderly fashion. Today‚ we recognize that we live in a nonlinear world. We realize that changes sweeping the nations‚ economies and corporations are far deeper and longer-lasting. Being nimble‚ fast and change-ready has become a mantra for survival‚ if not for success. Capacity for change and transformation
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SERVICE MARKETING CHAPTER 3 : Positioning Services in Competitive Markets Overview of Chapter 3 • Achieve Competitive Advantage through Focus • Market Segmentation Forms the Basis for Focused Strategies • Service Attributes and Levels • Developing an Effective Positioning Strategy • Using Positioning Maps to Analyze Competitive Strategy Achieve Competitive Advantage Through Focus Focus Underlies the Search for Competitive Advantage • Intensifying competition makes it important
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KYAW SOE LINN (3084945) Steps in Segmentation‚ Targeting‚ and Positioning By applying market segmentation‚ targeting‚ and positioning (STP) model into Red Bull Company‚ we can differentiate what Red Bull need to do to recover from dropping in sales (Kotler‚ 2009‚ p.217). First of we need to find out what is the problem‚ second how to tackle that problem‚ and take action. STP is a way to solve the problem facing Red Bull. We would like to produce two new products which are (1) drink of the
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Q2. Discuss two personal factors and two external factors that could influence a child or young person’s development. A2. A personal factor that may influence a Childs development would be being born with or later developing a brain tumour. Brain
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