II. INTRODUCTION Advertising is a form of communication intended to persuade its viewers‚ readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer‚ to persuade potential customers‚ to purchase or to consume that particular brand. Different types of media can be used to deliver these messages‚ including traditional media such as newspapers‚ magazines‚ television‚ radio‚ and billboards. But the trends
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How (Un)ethical Are You? Most of people believe that they are ethical and unbiased. They imagine they’re good decision makers‚ able to objectively size up a job candidate or a venture deal and reach a fair and rational conclusion that’s in their‚ and their organization’s‚ best interests. But more than two decades of research confirms that‚ in reality‚ most of them fall woefully short of our inflated self-perception. This article explores four related sources of unintentional unethical decision
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IntroductionThe TARES test is useful in evaluating whether the advertisements are part of an ethical way of advertising. While the TARES test will not solve all ethical problems in creating ads‚ it does give creative people‚ marketing directors and strategic communication planners a tool. The -T- stands for truthfulness which evaluates whether an ad is honest or not‚ and whether it is used to deceive the audience. The -A- stands for Authenticity which states the question "Does this ad motivate the
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How often do you notice an ad? Was it an annoying pop-up featuring a sexualized woman wanting you to download an app? Or was it a Native American woman telling you how natural a hair product is? These examples use preconceived notions of Native American’s enjoying natural products or the alluring ability of a scantly clothed woman. Advertising uses presumptions of gender‚ race‚ and class to appeal to target audiences. The prejudices used influence further socialization with whatever group was exploited
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of television advertising KARA CHAN Department of Communication Studies‚ Hong Kong Baptist University‚ Kowloon Tong‚ Hong Kong This study exam ines Chinese children’s understanding and comprehension of television advertising. A quota sam ple of 448 children made up of 32 girls and 32 boys from kindergartens and grades 1–6‚ were personally interviewed in May 1998. The results indicated that children in grade 2 (aged 7–8 years) were beginning to understand what advertising was and were aware
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Situation Analysis An organization that wants to exchange its products or services in the marketplace should: ▪ make an analysis to find out first what are the opportunities ▪ who are the competitors ▪ select the market and identify them ▪ what market segmentation will choose ▪ what will be our market positioning Let’s take the steps one by one: 1. Opportunities analysis: In this segment must be a careful analysis in the marketplace and find out if there is any
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of each society and it clearly has an impact on people’s behavior. This impact is a key factor for a science like advertising which targets to influence behaviors. McCarty (1994) as cited in Englis‚ and Dahl (2004) claimed that culture and values have their importance when talking about people’s reaction to advertising. Callow and Shiffman (2002) found a difference between people from high context and low context communication system in the ability to understand implicit meaning of advertisement.
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Jesse Scannapieco Principals of Advertising Professor Gopal 20 October 2012 Deception at its Finest Getting in shape without setting foot in the gym? That may be one of the best things to tell a consumer who is concerned with his or her body image. In America where obesity is on the rise and being unhealthy is a common dilemma‚ individuals are likely to purchase a product that promises cardiovascular health‚ weight loss‚ and a stronger/more toned body. For the producer though‚ that may be
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1993‚ the amount of revenue from outdoor advertising was $2.8 billion. This figure has nearly tripled in the last seventeen years (Outdoor Advertising Association of America [OAAA]‚ 2010). This rapid increase has occurred in spite of a ban on cigarette advertisements and a decrease in advertisements for alcoholic beverages. To further show its prominence‚ outdoor advertising is the fifth largest advertising medium in the world (Zenith Optimedia‚ 2005). Outdoor advertising can cover a myriad of categories
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Challenges and Prospects in Advertising In advertising one has a diverse range of jobs to choose from‚ to suit one’s inclination‚ talent and personality. The choice of working in an organization that manufactures certain goods or provides certain services‚ to look after the advertising of these goods or services would demand a particular kind of skills and interests. One can choose to work in an organization that creates advertising and distributes advertisements through different media. In such
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