Article Review HOW TO MARKET IN A DOWNTURN The article has been written by John A. Quelch (Senior Associate Dean and the Lincoln Filane Professor of Business Administration at Harvard Business School) and Katherine E. Jocz‚ a research associate at Harvard Business School in the April 2009 editions of Harvard Business Review Name: KAPIL KALRA Roll No: N-32 (North Campus)
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Article: How to Market in a Downturn by Quelch and Jocz This article focuses on how companies should market in a downturn. The authors suggest that for tailoring a company’s marketing strategies to consumer’s recession psychology they need to asses opportunities‚ plan for the long term and balance their communication budget in order to get the biggest returns from their marketing budgets. Moreover‚ the authors indicate in the article that to market in this downturn‚ firms must resegment consumers
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sINTRODUCTION What are Carbon Credits? A carbon credit (often called a carbon offset) is a financial instrument that represents a tonne of CO2 (carbon dioxide) or CO2e (carbon dioxide equivalent gases) removed or reduced from the atmosphere from an emission reduction project‚ which can be used‚ by governments‚ industry or private individuals to offset damaging carbon emissions that they are generating. How are Carbon Credits used? Carbon credits are associated with either removing existing CO2 or
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CARBON AND ITS COMPOUNDS Covalent Bond: A chemical bond formed by the sharing of two atoms. Types of Covalent Bonds i. Single Covalent Bond: A type of bond formed by sharing of one pair of electrons between two atoms. ii. Double Covalent Bond: A type of bond formed by sharing of two pairs of electrons between two atoms. iii. Triple Covalent Bond: A type of bond formed by sharing of three pairs of electrons between two atoms. Properties of Covalent Bond i. Their B.P. and M.P
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The Carbon Cycle The element Carbon is the principle block for the organic compounds that make up life. This is because the study of the Carbon Cycle draws upon theories from biology‚ chemistry‚ geology and oceanography in order to understand the movement of carbon throughout the atmosphere‚ hydrosphere‚ and geosphere. Carbon is made up of four electrons that are able to form with each other; this causes the many different forms of carbon. The most popular form of carbon is carbon dioxide; this
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ABSTRACT We are in debt to Carbon Dioxide (CO2) and other green house gases for our presence on earth. As they help in stabilizing temperatures to levels sustainable for organic life – by what is known as green house effect. In modern times burning of fossil fuels like coal‚ oil‚ and natural gas combined with fast deforestation has led to unprecedented level of green house gas emission. Here came in to existence the concept of Carbon Emission Trading developed during the Kyoto Protocol in 1997
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There are several issues which may arise at Anne’s annual appraisal and not meeting her motivation needs; however there can be ways that they can be dealt with. In order to look at how the issues can be dealt with‚ the terms motivation‚ communication as well as leadership and management will be taken into consideration. A motivated workforce can be a sign of a successful organization and our motives are key determinates of our behaviour (Huczynski and Buchanan‚ 7th edition).The Head of Department
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substandard emission techniques‚ and an ever growing population all play an intricate role of raising Earth’s overall temperature. Each can be linked through one key adversary‚ carbon dioxide. Rising CO2 levels are almost the sole reason temperatures are rising at such an alarming rate. Aside from water vapor‚ carbon dioxide is a chief ingredient in our Greenhouse Effect stew. It’s everywhere. It emits from our cars‚ it flies from our smokestacks‚ and it empties from our lungs. All of Earth is in consensus
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GEOG106 ASSIGNMENT 2: CARBON FOOTPRINTS ELLA ROCHE (28682991)\ What is your personal carbon footprint‚ and what are the implications of your carbon generating behaviours for meeting future carbon emissions target? How might changes be brought about in individual and societal carbon behaviours and what changes might there be in New Zealand by 2020 and 2050 as a result? This report outlines the principles behind carbon footprints and their reduction on both a societal‚ national and global
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long period of time‚ has evolved to what we are today‚ Homo-sapiens‚ those who can think and reason. We’ve progressed so far‚ to satisfy our guilty pleasure - comfort. Everything we have invented‚ from clothing to heavy machinery‚ was made to make our lives just a tad easier. Our every –day solace comes with a price: our internal and external environments are at risk of being annihilated. We use up our mother-nature’s gifts for our own convenience and destroy what has been living on this planet for
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