Marshall School of Business University of Southern California Atlanta Home Loan Teaching Note Purpose of Case This case was written as an example of an extreme control failure. It can be used in a class focused on management control‚ entrepreneurship‚ or management of small businesses. Al Fiorini‚ the manager of a small‚ but reasonably successful‚ mortgage lending company in Atlanta hired managers to run his business while he went back to school‚ for his executive MBA‚ in California. He did his
Premium Control theory Control system Control engineering
Smirnoff advertising and how it may have been influenced by the Surrealist art movement Introduction My study will to look at the ways in which Smirnoff Vodka has been advertised. I will investigate the advertising agencies that have been involved with producing the advertising campaigns and the processes‚ techniques‚ influences and other elements that have contributed to the creation of the adverts in various media forms. The investigation will focus on the current "Pure Smirnoff" campaign
Premium Advertising Surrealism
1. PRIMARY ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically‚ we examine an international sample of doctoral dissertations since 1998‚ categorizingresearch topics‚ data collection‚ and availability of data. Findings suggest that use of only primarydata pervades the discipline‚ despite strong methodological reasons to augment with secondary data. INTRODUCTION Data can be defined as the quantitative or qualitative
Premium Research
INTRODUCTION The design of the research project specifies both the data that are needed and how they are to be obtained. The first step in the data-collection process is to look for secondary data. These are data that were developed for some purpose other than for helping to solve the problem at hand. The data that are still needed after that search is completed will have to be developed specifically for the research project and are known as primary data. The secondary data that are available are relatively
Premium Marketing Research
ATLANTA HOME LOAN I. Devices that Al used to control his business Before he went back to school a. Result control: - Al paid each telemarketer a combination of an hourly wage plus a performance bonus ($10.00) for each lead produced. - Al paid the loan officers 40% of the total loan revenue on loans that AHL originated and 60% on loans they originated. b. Action controls: - Al bought leads from list brokers‚ then telemarketers called people on the lists to assess their interest in refinancing
Premium Employment Mortgage loan Management
Secondary research data in a digital age Advantages of secondary data. 1. Availability. Is faster and less expensive when researchers use electronic retrieval to access data stored digitally. 2. Money and time are some things that researchers need to save up and when they can access to the information in such a short amount of time and for free‚ they can be using that extra time and money in some other things 3. Secondary data are essential in instances when data simply cannot be obtained
Premium Research Data analysis Data
Case1 Atlanta Home Loan 1. Identify the devices (controls) that Al Fiorini used to control his business‚ both before and after he went back to school. Classify each control as a results‚ action‚ or personnel/cultural type of control. Controls used Pre-MBA enrollment Al received all the leads generated by the telemarketers and then distributed them to each of the four loan officers- this is an action control more specifically an Behavioral constraint that limited their administrative access to the
Premium Management Control theory Control
truly knows what is true and what is false. Society is reliant on the stories passed on from generation to generation to understand what happened before them. Sometimes these stories can be true‚ other times they are false. This is what happened to the people of many Indian tribes. As stated in Paul Chaat Smith’s article‚ Home of the Brave‚ several false books were written about the Indian people’s history. These false writings are just one of many issues and struggles Indians have had to live
Premium Ku Klux Klan Racism
Secondary data is gathered via secondary research and involves information that has already been collated/interpreted by someone else for another purpose- for example: Census data Australian economic growth figures Tourist numbers Books‚ newspapers‚ magazines‚ internet articles on a certain subject There are two types of secondary data: Internal: data that has already been collected from internal sources such as internal sales data‚ consumer feedback and other research reports External: published
Premium Marketing Coca-Cola
Research Planning Paper University of Phoenix - RES 728 Research Planning Paper Funding for domestic violence shelters in Sebastian County‚ Arkansas has decreased with the decline of the state’s economy beginning in 2010‚ when most manufacturing jobs were outsourced to foreign countries. Funding now primarily comes from private and non-profit sponsors and donors. This change in funding has brought about the need to be responsive to the wants and needs of not only the victims but also of the
Premium Qualitative research Data analysis