(1)What is marketing? According to Philip Kotler‚ “Marketing is human activity directed at satisfying needs and wants through exchange process”. There are many definitions of marketing but one of the simplest explanations is that: “Marketing is getting the right product or service in the right quantity‚ to the right place‚ at the right time and making profit in the process”. Marketing deals with identifying and understanding your customer and giving them what they want. It’s not just about advertising
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Case Study One Coupon Accounting Abuse Abstract The incentive‚ opportunity‚ and rationalization to commit fraud have plagued business organizations for many years. There are numerous ways that managers and employees can commit fraud. This makes it a necessity for businesses to have quality internal controls that help prevent fraudulent activity. However‚ even with the best set of controls businesses are still susceptible of fraud. This paper will concentrate on the case study concerning
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The Acceptance of Mobile Filing (m-Filing) in Malaysia Aaron Pook Sow Yee‚ Ong Jeen Wei‚ Goh Choon Yih & Yuen Yee Yen Faculty of Business Multimedia University 75450 Melaka‚ Malaysia. ABSTRACT (REQUIRED) Mobile filing (m-filing) was launched in Malaysia in 2012. However‚ not many of individual tax payers decided to use m-filing as a mechanism to submit their tax. Besides that‚ there is limited research focusing on uncovering the factors affecting the adoption of m-filing. Most of the previous
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of tools on Business 5&6 Conclusion 7 References 8 Executive Summary The mobile market continues to be the cornerstone of growth and innovation for the mobile tech industry. Growth of mobile processors overall exceeded in 2011 and is forecast to grow through 2016. The mobile PC segment continued a slow and steady growth trend and demonstrated signs of future growth around the excitement of ultra-thin platforms. But‚ the real
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SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up
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THE ROLE OF MOBILE TECHNOLOGY IN MARKETING RESEARCH ABSTRACT Marketing Research is systematic gathering‚ recording and analysis of data about problems relating to marketing of goods and services. Survey related to consumer is essential through out the marketing process starting from new product development to decline stage of a product. The success of survey depends upon effective gathering of information. Effectiveness information is attained only when there is involvement on the respondent
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look around with intention of having your aims cleared and for you to use Tilly’s coupons to make your buys as you have preferred. The Tilly’s coupons are for those consumers who have full purpose of making online and discounted buys that are effective and hold importance’s which you look around for your own benefit. It is a matter which needs perception in having a discounted use and benefits with use of Tilly’s coupons as a source of discounts you will certainly want. Also
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7.1 What are the risks involved in children and young people being on-line? What are the possible consequences? There are numerous risks involved with children and young people being on line. One of the main risks is that they may come across inappropriate material. This may range from age un-appropriate material to pornography and material that encourages dangerous and illegal activities. There is also the threat of ‘Grooming’. This is where a person or persons use chat rooms to make contact
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Kim McKenzie Date: 7/3/2011 Re: Bond Features: Effects and Benefits to Coupon Rate Answers to questions regarding bond features and how they will positively and negatively affect the coupon rate per Kim McKenzie. 1. The security of the bond: whether the bond has collateral. The more secure the bond is to the investor‚ the lower the interest rate or bond coupon. Therefore‚ with collateral backing the bond‚ the coupon will be lower. The disadvantage of using company collateral to back the
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about why coupons or bad or useless‚ leading them to avoid using coupons. It is time to debunk these wrong assumptions and put them to rest. Here are six of the most common myths regarding coupons and why they are false: Coupons are Not Worth the Savings Some people feel that coupons only save a fractional amount of money which won’t matter anyway in the long run. Another thing people feel is that stores know you’ll use the coupons‚ so they increase prices even more. This is also false. Coupons are not
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