firms: A quadrant analysis. Journal of Marketing 57 (January) Guo‚ C Harris‚ L.C (1996) Cultural obstacles to market orientation. Journal of Market Practice: Applied Marketing Science 2(4) Harris‚ L.C Houston F S (1986) The marketing concept: What it is and what it is not. Journal of Marketing‚ 52(July) Jaworski‚ B Kohli‚ A. K. and Jaworski‚ B. J. (1990) Market orientation: the construct‚ research propositions‚ and managerial implications. Journal of Marketing 54(April) Kotler‚ P Lusch‚ R. F. & Laczniak
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Ryanair’s average flight represents just 442 miles which is the equivalent of average length of passenger haul. This is a relatively small number that can be explained by the fact that Ryanair does not offer transatlantic flights‚ but focuses exclusively on routes between Ireland‚ the UK and Continental Europe. If one divides the number of employees at period end by the employees per aircraft served at period end one receives the number of airplanes‚ in this case 41‚38 airplanes. Furthermore one
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in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement‚ signed in 2007and which entered into effect on March the 30th 2008‚ which gives the right to US based airlines to operate intra-EU flights‚ while European airlines are not permitted to operate intra-US flights and are not allowed to purchase a controlling stake in a US operator. This represents both a great disadvantage and a threat of increased competition for
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Nothing can replace the value of face-to-face communication. However in a growing business‚ traveling to meet with customers and team members is not always feasible or economical. We communicate over email and phone‚ but even then‚ messages get misinterpreted and a sense of personal connection is never truly established or maintained. In fact‚ it’s said that over 90% of how we communicate is through nonverbal cues like gestures and facial expressions. With that said‚ one cannot underestimate the
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PSYCHOLOGICAL CONTRACT The writers look at how the Psychological contract is made. It is good to see the writers highlighting that signals are likely to be sent out to prospective employees at every stage of the selection process with regards to what can be really expected of them. This shows that the contract starts even before employment. When employed‚ they get information from their work colleagues and continue to shape and reshape the psychological contract. This is supported by De van‚ (2004)
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Europe. The market share leader is Ryanair. Important competitors are EasyJet‚ Air Berlin and the two smaller airlines: Norwegian Airlines and Wizz air. Also Aer Lingus can be seen as a competitor‚ despite the share of Ryanair in the carrier. Due to the economic recession opportunities for budget carriers increased. By mid-2009‚ budget airlines accounted for over 35% of scheduled intra-European traffic. Different players on the low-cost airline market Ryanair is an low-cost carrier‚ positioned
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Identify whether your company has a competitive advantage or disadvantage in its primary industry. What is the basis of its competitive advantage or lack of? Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. Ryanair operates in a very competitive market with in Europe. Considering the current economic climate
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Armed conflict is the most serious consequence of the conflict in Sri Lanka. Do you agree with the statement? Explain your answer. I agree to a large extent that armed conflict is the most serious consequence of the conflict in Sri Lanka. Armed conflict is a serious consequence of the ethnic conflict in Sri Lanka because it has led to the destruction of the society in Sri Lanka by causing an estimated 64‚000 deaths since 1956. The violence came in the form of wars and riots‚ the riots being
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The Under Estimated Threat The first time I heard the topic of human trafficking I thought this simply cannot be happening‚ and if it did‚ how come no one including myself knew about it. It happened when my family and I were stationed at Ramstein Air Force Base in Germany back in 2010. as a parent of three boys and a girl I wanted to know more about it to educate my self‚ and become more aware of what human trafficking was. I did not want to just look away as many of my friends did. Human trafficking
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International Strategic Management Coursework 2011/12 Case study analysis: Ryanair – the low fares airline: wither now? Executive Summary The purpose of this paper is to use analysis of the airline industry and of Ryanair to highlight the firms’ successes thus far. It also considers the sustainability of the current strategy by viewing the future of the firm and its competitors. Using Porter’s five forces‚ the VRIO framework and the SWOT analysis it gains intimate information on the factors
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