contents 1.0. Introduction 3 2.0. Marketing Model 4 2.1. Direct sale model definition 4 2.2. The main features of Dell direct sale model 5 3.0. SWOT Analysis 6 3.1 strength 7 3.2. Weakness 8 3.3. Opportunity 8 3.4. Threat 9 4.0. Problems of Dell direct sales model 9 4.1. Internal factors 9 4.2. External factor 11 5.0. Recommendation 12 6.0. Reference 14 Hartline‚ Ferrell. (2011).Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada
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specialized companies developed to produce specific components. It¡¦s a pretty simple strategy‚ but at that time it went against the dominant. In Traditional Business Model we can use following flows to describe the relationship beyond different partners and the information flow and physical goods also follow the same route. Ü Suppliers > Manufacturer > Distributors > Customers In Dell Business Model The direct model has allowed Dell to leverage their relationships with both suppliers and customers
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Case 11.1: The direct sales model or a ‘dual system’ model: Dell’s distribution strategy in China. 1. What are Dell’s FSAs? What are the macro-level requirements for the direct sales model to be successful? What are the major advantages of the direct model‚ compared with the tradi tional channel strategy in the computer business? Dell’s main FSA is its well designed and integrated supply chain based on its direct sales model. Dell successfully controls its own distribution‚ bypassing conventional
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Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely well
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BRIEF SUMMARY The desire to unseat its closest rival Hewlett-Packard in market share war in Australia has driven Dell dramatic change in the service strategy. Dell was successful by selling machines directly to customers – mostly business – by phone or over the internet. However‚ some analysts believed that its new strategy of selling through retailer is an uphill struggle (Koenig‚ 2008). As Barry Jaruzelski‚ a partner at the consulting firm Booz & Company said: “Now that so much of the market is
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their potential customers and in recent years the direct sales and product promotion method is gaining popularity among the companies‚ thus it is important to know what factors affect the company’s direct sales organization for direct selling business function to be successful. The bachelor thesis is based on the analysis of the theory by studying the organization of direct sales in company SIA "Bite Latvija"‚ research seeks proposals for direct sales organization within the enterprise. Undergraduate
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..................................................................................... 2 Background of DELL inc ................................................................................................................................. 2 Building long-term relationship with customers .......................................................................................... 2 Creating sales organizational structures ............................................................................
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The word democracy makes me depict a direct democracy‚ when thinking of a direct democracy I vividly envision an enormous mass of people‚ all expressing their opinions and beliefs without worries. A direct democracy is where members of the community vote on all issues‚ rather than a group of officials voting in their place. The assembly of people listening have diverse ethnic backgrounds‚ religion‚ social class‚ and occupation‚ all of these people are crowding around a tiny wooden podium in the center
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Background Dell traces its origins to 1984‚ when Michael Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Dell dropped out of school in order to focus full-time on his fledgling business‚ after getting about $300‚000 in expansion-capital from his family. In 1985‚ the company produced the first computer of its own design‚ the "Turbo PC"‚ which sold for $795. PCs Limited
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The DBK headquarter sat down and review the sales numbers. A big driver of the years of success was the growth in the number of sales representatives. But Creevey the CEO of DBK was faced with the situation that representatives would not climb the sales ladder up. The rate at which new representatives were transitioning to leader and starting to build their own sales team is slowdown. But the willingness to build up a team is central for the business model of DBK. The reason therefore is already mentioned
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