|Marketing Strategies of G’FIVE & Apple |July 30 | | |2011 | | | | [pic] Symbiosis Institute of Telecom Management
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customers to purchase from the first day of its launch and 1.4 million units within 90 days. Apple started off iphone with a high price to cover marketing and development costs as well as to create the perception of the iphone being worth $599. Suddenly Company reduced it to $399. It is one of the parts of their excellent marketing strategy which gives customers the feeling of getting a great deal. Apple also has an effective supply power‚ for them iphone is nothing more than summing up different
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[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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Smartphone? Snare one! Smartphones‚ does it make us more smart? A smartphone is a very advanced technology. It is also used every single day in our lives. They help and give us the information that we need such as any business-related matters‚ a ’toy’ for a kid or a device that will give us entertainment. This may sound that it is a very good thing‚ but it is unfortunately not. Therefore‚ I will precisely explain the reasons why I am against Smartphones. Smartphones are great when using for communication
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What is a computer: A computer is an electronic device that executes the instructions in a program. A device that accepts data‚ processes the data in accordance with the stored program‚ generates results and usually consists of input‚ output‚ storage‚ Airthmatic logic and control units. A computer has four functions: a. accepts data Input: Data or information written into the computer by user The Information Processing Cycle b.processes data Processing: The calculations performed according
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The two most important factors that made it difficult for Apple to compete in the PC industry were the lack of software availability for the Macintosh operating system and the lack of differentiation of Apple’s products. These two factors are key reasons why Apple’s share of the global PC market still languishes in the 3% range. Macintosh lagged in available applications early and is still paying the price for this today. In the 1990s‚ while the number of applications on PCs exploded‚ the Macintosh
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Introduction to Brand Strategy Introduction The objective of brand strategy is to support in developing the key elements of a brand strategy by guiding you through a defined process. Developing a powerful brand is both a strategic and a creative exercise that involves appraising every aspect of a business and how it needs to be experienced. It is important to remember that it all starts with your core market and customer insight. Understanding who your most valuable customer is‚ will always
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Prepared by : Hala Al-Ghawi & Noor Al-Saleh Company’s Mission Statement: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. “Think Differently” is a concept Apple executes with perfection‚ Innovation being the core competency of the company. The company is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the
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Media strategy 1Malaysia concept carries out in Malaysia already three years‚ in this three years BN government through a different way of media to promote a concept of 1 Malaysia. In this year‚ BN government start launched 1Malaysia shop in traditional media like a newspaper‚ ‚ TV and radio commercial and new media like a Facebook and Twitter. Base on our research‚ BN government less advertise 1 Malaysia shop advertisement in the newspapers because they want reduce the publicity expense so that
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AP EURO ART MOVEMENTS Overview: Page # • Italian Renaissance (1400s-mid1500s)………….1-2 • Northern Renaissance (1500s-late1600s)…………3 • Mannerism (Mid-Late 1500s)………………………..3-4 • Baroque (1600-1750)…………………………………...4-5 • Rococo (1700s)…………………………………………….5-6 • Neoclassicism (1750-1850)………………………..........6 • Romanticism (1800-1850)…………………………........7 • Realism (1850-1900)…………………………………....7-8 • Impressionism
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