IT in the Video Game Industry Emanuel Ultreras BUS 381 Instructor: P. Witman October 20 2011 Fall 2011 Video Games were once a simple simulation of pong using two lines and a dot for imaging. They were played and mastered by a minority group of individuals most commonly referred to as “nerds”. Since those days in 1975 the video game industry market has gone through an exponential growth. With the revolutionary changes in technology and the social changes in product demand the
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Video Games Consoles David C. November 26‚ 2012 Video games have become popular over the years. The increase of new technology and video games graphics has become one of the fastest growing industries of the world. In fact two of the modern and finest distributors to the video game industries are Sony’s PlayStation 3 (PS3) and Microsoft’s Xbox 360. These two companies have created the
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5 “Case Analysis: Video Game Console Industry in 2012” Grantham University BA490 Business Policy and Strategy Case Analysis: Video Game Console Industry in 2012 Page 1 Executive Summary The video game console industry is a very competitive segment. This segment requires a keen eye on product development as well as strategic product marketing and a rather large logistics arm to ensure rapid distribution to targeted areas. Video game industry in the US‚ which is
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Industry background The video game industry (formally referred to as interactive entertainment) is the economic sector involved with the development‚ marketing and sale of video and computer games. It includes video game consoles‚ game software‚ handheld devices‚ mobile games and online games. The video gaming industry has been growing exponentially in recent years. The growth is expected to leap-frog in the future. Following chart shows the projected market share by 2010 of different segment
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consumer behavior for a business firm? 2.Define the term ‘Price’. 3.Distinguish between Marketing Concept and Selling Concept? 4.What are the new trends in advertisement? 5.Briefly explain the following : a) Socio –culture environment b) Marketing environment interface. END OF SECTION A Section B: Case lets (40 marks) Case let 1 Ask the company top brass what ‘almost there’ means. The answer: a premier Indian retail company that has come to be known as a
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History The history of video games goes as far back as the 1940s‚ when in 1947 Thomas T. Goldsmith‚ Jr. and Este Ray Mann filed a United States patent request for an invention they described as a "cathode ray tube amusement device." Video gaming would not reach mainstream popularity until the 1970s and 1980s‚ when arcade video games‚ gaming consoles and home computer games were introduced to the general public. Since then‚ video gaming has become a popular form of entertainment and a part of modern
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Home Video Game Industry In 1972 founders Nolan Bushnell and Ted Dabney scrounged $50‚000 from family‚ friends and local banks‚ formed their own company. They hired Alan Alcorn who created Pong and put a sample unit in Andy Capp’s Tavern in suburban Sunnyvale to see if anyone would play it. Twenty-four hours later‚ the owner called Bushnell in a rage and demanded that he get over to the bar with his tool kit as soon as possible--the prototype game had broken down because it was being flooded with
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of Game Consoles Gaming consoles have come a long way from where they started. There was many variations of the game Pong to 3D realistic environments. From the start as a simulator all the way down as way of exercising. There were many consoles at the beginning‚ and then through time it came down to a final three top selling companies. Every gamer‚ close to the age of thirty and over‚ has seen the generations of game consoles evolve. There are 7 generations total of game consoles. Game consoles
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Microeconomics of the Video Game Industry Video games have been around for years with many different types of consoles and games. The video game industry has grown into a $20 billion dollar industry over the past ten years‚ and it only shows signs of growing larger in the years to come. In the United States alone‚ the market has grown considerably where 60% of all Americans play video games‚ 40% are women‚ and 60% of all gamers are between the ages of 25 through 44 years old (games-advertising.com)
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competitive gaming industry‚ dominated by three large competitors‚ Microsoft‚ Sony and Nintendo. Apple’s has success with providing quality products and‚ has already established markets for Mac computers‚ notebooks‚ TV‚ iPad’s‚ iPhone’s and iPod’s. As Apple has a reputation being high quality‚ stylish and‚ luxurious brand‚ the new game console will be perceived to have the same qualities. Step 1 - Idea Generation With the new technology and changing consumer preferences the gaming industry is continuously
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