Comparison of Zara and Benetton Supply Chains REPORT Master Supply Chain and Purchasing Management (MSCP) Date 11.02.2010 Outline I. Supply Chain strategy 3 II. Supply Chain structure 5 III. Supply Chain processes 6 IV. Supply Chain management practices 7 V. Supply Chain performance 8 VI. Strengths and weaknesses 9 Bibliography 10 Appendix 11 I. Supply Chain strategy The purpose of this report is to compare the supply chains of Zara and Benetton‚ two global players of the apparel
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among others. We can go in depth into some parts of the song to deduce what the writers decided to imply. In the first verse‚ there is a description about the setting‚ which shows the narrator driving through the desert accompanied by a particular scent in the air described as coming from “colitas”. The Spanish word portrays a slang used in Mexico to refer to marijuana. This assumption may be supported by the following explanation of how the traveller feels: “My head grew heavy and my sight grew dim
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a process that is based on one’s mental representations of the world‚ such as images‚ words and concepts. People likewise have different experiences and therefore each individual will have different mental representations of the world. For example: what boys can do‚ girls cannot do this cognition will influence the way they act . State principle 1- Cognitive psychologists believe that mental processes and stored representations of the world determine behaviour and are central to human experience
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The United Colors of Benetton- Case Study The Bennoton case is very original. Their ad campaigns use what they refer to as “shock value” in order to attract customers‚ not only to their product but to help people focus on global problems. It is a very unconventional method‚ though I believe it has achieved its goals. Many people have been paying attention to such advertisements and won’t soon forget the Benetton brand. As Toscani said in the case study “Most good ads are forgotten after
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15 Exhibit: II Benetton’s famous advertisements Picture 1 Globe Campaign (1986) Picture 3 A black hand and a white hand linked by handcuff Picture 2 Israeli and Arab (1987) Picture 4 Black and White Hand (1990) (1989) Picture 5 An angelic-looking white child embracing a black one whose hair shaped into devil’s horns created a lot of consternation among Black groups in the US (1991) Picture 6 War Cemetery (1991) 16 Picture 7 Tongues (1991). In the Middle East‚ this image was considered pornographic
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ANSWER KEY Research and Application 5-34 1. The two methods are different because page 33 is using the contribution method and page 50 is using the absorption costing. 2. Because of the type of business the company does. The company uses a lot of variable costs and the cost of sales is included in calculating the contribution margin. 3. Because of the type of business the company does. The company uses a lot of variable costs and the cost of sales is included in calculating the contribution
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Ms. Hasting DSPW 0800 103 Final draft April 19‚ 2011 What does Success Mean? When it comes to the word “success”‚ It’s believed that everyone is familiar with it and everyone would feel great about it‚ want more of it‚ and work towards it. Success is just the opposite of failure people might say commonly. When somebody finished the goal or reached the expectations he or she set‚ it’s having called succeeded! However‚ the term of success may have a deeper reason‚ inner inspiration‚ and truly meaningful
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What is success? People may view success in many ways‚ for example‚ someone who plays soccer may think if they scored three goals that’ll be a success to them. Another kid may think trying their best and doing better than the last game is a success is to them. In my situation success varies because in my grades I believe that success is 4.0 or if I tried my best. In soccer‚ success to me is doing better than last game‚ like trying harder‚ making more passes‚ better dribbling‚ and fewer mistakes.
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What Success Means To Me A great deal of people define success as living a life of luxury with brand new expensive vehicles‚ a big beautiful home and so much money you couldn’t possibly spend it in this lifetime. I’m not one of those persons. I can define success in one word; stability. When you reach a point in your life where all your bills are paid‚ you have a roof over your head‚ even if it’s just a small studio apartment‚ and you’re not worried about where your next meal will come from‚ I
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significantly changed. In the ancient times‚ products were promoted by word of mouth. Thousands of years later‚ the Industrial revolution transformed the structure of society and pushed companies to a completely new level of advertisement. First‚ the success of an advertisement is measured from an economic point of view‚ meaning how effective in terms of sales increase it was. The primary goal of an ad campaign is to increase profit and market efficiency. However‚ ethics may be put aside. Sometimes the
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