scenarios analysis and the decision matrix outcome. The main reason for this selection would be its superior projected net profit over the other scenarios (168.8M$‚39% margin) as well as its source. For this approach‚ revenue increases from both viewership and CPM. A diversified revenue source reduces risk of meeting revenue projection and risk of losing cable distribution support due to ratings decrease. Another important aspect is that it’s a well balanced solution between two
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Topic Sentence: Discuss the idea(s) developed by the text creator in your chosen text about the conflict between the pursuit of personal desire and choosing to conform. Important Words: Conflict: clash between two things Pursuit: the action of following or pursuing someone or something. Personal desire: a strong feeling‚ worthy or unworthy‚ that impels to the attainment or possession of something that is (in reality or imagination) Conform: comply with rules‚ standards‚ or laws Text chosen:
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Kingston-type ware or also known as surrey white-wares were very common from the 13th to the 16th centuries and were made of white-firing‚ sandy clay‚ tempered with rounded quartz sand. All Kingston-type wares are wheel-thrown‚ apart from a few forms that were slab-built. However‚ it was not until the end of the 11th century that local potters began to use and experiment with applying glaze to their wares. By the end of the 12th century‚ most ceramic industries in the London area had applied glazes
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A channel of distribution can be defined as the collection of organizational units‚ institutions‚ or agencies within or external to the manufacturer‚ which perform the functions that support product marketing. The marketing functions are pervasive: they include buying‚ selling‚ transporting‚ storing‚ grading‚ financing‚ bearing market risk‚ and providing marketing information. Any organizational unit‚ institution‚ or agency that performs one or more of the marketing functions is a member of a channel
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17‚ 1985‚ The Discovery Channel was launched with $5 million in start-up capital from several investors (including BBC‚ Allen & Company and Venture America). It was initially available to 156‚000 households and broadcasted for 12 hours between 3 p.m. and 3 a.m. About 75 percent of its content had never before aired on U.S. TV. John Hendricks founded the channel and its parent company‚ Cable Educational Network Inc.‚ in 1982. In its early years‚ the channel broadcast some Soviet programming‚ including
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Distribution Channel The marketing mix is composed of all the elements of a successful marketing process including price‚ packaging‚ product and place. And while everything is important‚ it is the distribution channel that finally makes the product available to the customer and hence makes an integral part of the marketing mix. The distribution channel refers to the ways the product reaches the shelves. And this may include retailers and wholesalers and sometimes the manufacturers themselves (Lamb
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Influence of Indian TV Channels Indian TV channels have been telecasted for many years in Bangladesh which really has had a bad impact on our society‚ culture and traditions. Many people of our country are watching these TV serials and they are very fond of these programs. In my opinion‚ Indian TV channels should be banned. Indian TV channels are affecting our culture. First of all‚ people of our country are now following different cultures and traditions so that our culture is about to be extinct
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The Fashion Channel Case Analysis Ruoyu Wen Marketing Fundamentals Prof. Joan Crooker Summer 2015 The Fashion Channel Case Analysis The Fashion Channel was founded in 1996 by two entrepreneurs. It was a successful cable TV network. It was the leader of fashion channels. However‚ at present‚ it faced other channels’ challenge like CNN and Lifetime. The founder and CEO Jared Thomas wanted to make some change to keep the channel’s lead position. The senior vice president of marketing Dana Wheeler had
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DISTRIBUTION CHANNELS Distribution Channels and Their Impact on Marketing Strategies Name: Institution: DISTRIBUTION CHANNELS Abstract This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their product
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DISTRIBUTION DEFINITION A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or a business user. IMPORTANCE OF DISTRIBUTION CHANNELS The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence - important
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