LONDON SCHOOL OF COMMERCE COLOMBO CAMPUS SRI LANKA MBA FOR EXECUTIVES MODULE ASSIGNMENT : MARKETING MANAGEMENT Student Name: MAHESH UDUGAM KORALALAGE Student Registration No.: 0030nlnl0912 Module Lecturer: Khaldoun Dia-Eddine Module Tutor: Wimarshana Wijesuriya Date Submitted: 25.10.2012 Total Word Count: 2‚121 (Excluding references – Annex 1) “Gillette Fusion ProGlide Power” Razor in Sri Lanka 1. Executive Summary Gillete is the dominant market
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Marsha Carpenter BADM625-O2 Dr. Nall October 28‚ 2012 Marketing Excellence – eBay 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012‚ p. 411)‚ eBay’s success began by creating a“pricing revolution”‚ which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control‚ and received the best possible price. The sellers
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DIFFERENT APPROACHES TO MANAGEMENT Management was influenced by various disciplines like sociology‚ economics‚ political science‚ anthropology‚ psychology‚ and even literature. Due to such multidisciplinary influences‚ even authors like Harold Koontz (1961) referred to management as a ‘jungle’. Even then‚ differences exist in the classification of approaches. Although one of the ways to classify management approaches is from the analysis of John G. Hutchinson (1971)‚ which considers
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is on sexual orientation; is it a genetic inheritance? The reason why I chose this as my topic‚ is involved with my personal life. Most of my family is anything but heterosexual: My mom‚ my brothers‚ my sister and myself. In that case‚ I was genuinely interested in knowing whether sexual orientation has anything to do with genetics. Sexual orientation is an important thing to some peoples lives‚ so understanding it is very important. There is so much involved around ‘sexual orientation’ that it can
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Kelly Grand Prize for the ad ’Absolut Glasnost’ | 1992 | Award of Excellence’ for animation on the Internet by the communication Arts magazine | 1993 | Absolut Advertising Campaign introduced in the ’Hall of Fame’ by the American Marketing Association | 2000 | Four Cresta Awards for international Advertising for the ads ’Absolut Accessory’‚ ’Absolut Auckland’‚ ’Absolut Voyeur’ and ’Absolut Space’ from Creative Standards International and the International Advertising Association
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a firm ’s ability to build and maintain successful relationships with customers.Two levels of the environment are: 1)Micro: The micro environment consists of the internal forces in the business.They are: • The Company Itself • Suppliers • Marketing Intermediaries • Customers • Competitors • Public 2)Macro: The macro environment consists of the external forces in the business.They are: • Demographic Forces • Economic Forces • Political Forces • Technological Forces • Natural Forces
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N15MAY/3713 MARKETING MANAGEMENT Question : If you are working in a super market‚ what techniques/tools you will use in data collection? How are you going to analysis the data and make inferences? How will you finally apply your market research to improve sales and win over customers? ANSWER: Marketing research is "the process or set of processes that links the consumers‚ customers‚ and end users to the marketer through information — information used to identify and define marketing opportunities
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ASSIGNMENT MARKETING MANAGEMENT Prepared by: Simchit Say-Khoo FIN No: G1328375W Batch: ABMD 1578A Course: Advanced Diploma in Business Management Lecturer: Roland Kiew 1.0 INTRODUCTION 1.1 BACKGROUND INFORMATION Nissan Motor Company Ltd‚ formerly known as Nihon Sangyo‚ is an internationally renowned automobile firm that was established in 1933 by Yoshisuke Aikawa (Nissan‚ 2015). Now‚ almost 80 years later‚ Nissan has proliferated in size to become one of the world’s prime automobile suppliers
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managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9
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If you are working in a super market‚ what techniques/ tools you will use in data collection. How are you going to analysis the data and make inferences? How will you finally apply your market research to improve sales and win over customers? When thinking of market research‚ surveys are most likely the first technique that comes to ones mind. However‚ surveys are a quantitative research and‚ in order to understand customer behavior and the social and cultural context in which our business will
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