Shelf life: 24 months. Key challenges for brands: - Since a long time‚ toothpaste in India was just meant to clean one’s teeth and have a ring of confidence in the personality of the user‚ and Colgate still is the market leader in the toothpaste segment. The competition among the oral care manufacturer is focusing on the fact that toothpaste
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com/Companies/EQK8h6GN48dzztQ1t3xwPJ/Colgate-regains-some-market-share-in-April-and-May.html Colgate regains some market share in April and May The increase in the market share comes as Colgate has stepped up aggression in brand investment and new launches‚ especially in the herbal space Subscribe to our newsletter. ________________________________________ Sapna Agarwal Colgate’s market share in toothpaste had dipped from 57.2% in 2015 to 55.7% year-to-date till April. Photo: Mint Mumbai: Colgate-Palmolive India Ltd
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Marketing Mix From a modest start in 1937‚ when hand-carts were used to distribute Colgate Dental Cream‚ Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country‚ of which the company services 20‚00‚000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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1a. Marketing term appeared firstly in United State in the early 20th century and then spread to Europe and Asia. In the meantime‚ there are many definitions of Marketing given by leading organisations and experts in the fields of economy such as: Kotler‚ CIM‚ AMA… - Definition of Chartered Institute of Marketing (CIM): “Marketing is the management process responsible for identifying ‚ anticipating and satisfying customer requirements profitably”. - Definition of Philip Kotler:
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determine the best marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication & Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must
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product qualifies a marketing concept. A product is more than a person‚ place or thing. Nothing is more important to a marketing strategy than the ?product concept?. A product is anything that can be offered to a market for attention‚ acquisition‚ use‚ or consumption and that might satisfy a want or need; it includes physical objects‚ services‚ persons‚ places‚ organizations‚ and ideas. In fact‚ finding the right product concept is one of the four critical objectives of marketing. Toothpaste is
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........................ 3 Current Product Lines‚ Brands‚ and Markets ............................................................................................ 4 Current Marketing Performance ............................................................................................................... 6 Colgate-Palmolive and Major Competitors .............................................................................................. 9 Organizational Resources and Capabilities.............
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leading to Colgate Max Fresh’s success in the US market………………………………………………………………………………………..4 Question 2. Critically evaluate CMF’s adaptation strategies in China and Mexico. From a global CMF perspective‚ what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwide
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RESEARCH includes research articles that focus on the analysis and resolution of managerial and academic issues based on analytical and empirical or case research Measurement and Validity of Jennifer Aaker’s Brand Personality Scale for Colgate Brand Bejoy John Thomas and P C Sekar Executive Summary Brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace. A viable solution for establishing the distinctiveness of a brand is through brand personality
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