Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
Premium Tony Fernandes Low-cost carrier
Activities/Products Impero Escana Driftwood Set up costs: 12‚200 Cost driver: number of set ups. Total number of set ups: 5 (12‚200/5) x 2 = 4‚880 (12‚200/5) x 2 = 4‚880 (12‚200/5) x 1 = 2‚440 Purchasing and checking wood edging costs: 8‚000 Cost driver: wood edging per cabinet Total number of meter per wood edging: 8 meters (8‚000/8) x 4 = 4‚000 (8‚000/8) x 4 = 4‚000 (8‚000/8) x 0 = 0 Purchase of wood costs: 5‚100 Cost driver: wood (meters) per cabinet Total
Premium Costs Harshad number Variable cost
segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging as more low-cost airlines were blooming. Besides that‚ they were also facing
Premium Low-cost carrier Airline Marketing
Proceedings of the 13th Asia Pacific Management Conference‚ Melbourne‚ Australia‚ 2007‚ 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University‚ Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs
Premium Low-cost carrier Southwest Airlines Airline
Question 1 A new low-cost‚ “no- frills” airline has just announced that it will enter the South AFran airline industry. Conduct a competitor analysis for the new airline. Answer: The company must understand the current competitors‚ aspect to consider include size‚ growth and profitability‚ image and positioning strategy‚ competitor objectives and commitment‚ current and past strategies of competitors‚ competitive culture‚ cost structures‚ and exit barriers. Size‚ Growth
Premium Strategic management Positioning Marketing
STRATEGIES TO FIGHT LOW COST RIVALS In this new era‚ which global industry is growing very fast‚ it makes most company everywhere in the world trap on war of price. Most companies should invest a lot of money‚ people‚ and time to fight they rivals .Last but not Least‚ each company has to grow with a right strategy. The steps to get the best strategy on the Price War situation is strategy development and implementation : A. Critical Success Factors : 1. Environmental Analysis - identify
Premium Strategic management Management Competition
3 Basic Beliefs and Integrity Walmart was founded on three basic beliefs: service to our customers‚ respect for the individual and striving for excellence. Our adherence to these principles has created a unique work culture at Walmart. No matter where you go — to any of our stores and offices in any of our brands around the world — our associates live these values. * Service to our customers * Respect for the individual * Striving for excellence A Foundation of Integrity Our basic
Premium Cost Costs Supply chain
Futures The impact of low cost carrier on the future of pricing and revenue management Received (in revised form): 12th November 2011 Dieter Westermann Qatar Airways‚ Qatar Airways Tower 2‚ Doha‚ State of Qatar Dieter Westermann holds the position of Senior Vice President RM Strategy and Solutions at Qatar Airways‚ the national carrier of the State of Qatar. He has more than 20 years of experience in revenue management business processes and systems‚ as well as in the area of pricing‚ reservations
Premium Airline Marketing Low-cost carrier
LOW COST DEVICES IN GOVERNMENT AND EDUCATION -Windows vs. Android- Executive Summary This paper discusses the penetration of tablets in public sector and options that organizations are considering as they evolve their IT infrastructure to address new user needs in the world of mobile devices. Android-based tablets have a lot of obvious appeal considering low acquisition costs against tight public budgets. However‚ when judged against 4 areas critical to public sector and education Ease of
Premium Google Android
study - Low cost airlines History of low-cost airlines The idea of LCC originated in the US. Founded in Dallas Texas on June 18‚ 1971 by Herb Kelleher‚ Southwest Airlines offered tickets that worked out to be cheaper than a car or coach ride. It is the fourth largest US airline in terms of domestic customers carried annually. It has been profitable every year since 1973. Low cost airlines in India But a booming economy‚ a congested and crumbling train network and the emergence of low-cost
Premium Airline Marketing Low-cost carrier