Mitsubishi Group of Companies‚ or Mitsubishi Companies is a Japanese conglomerate consisting of a range of autonomous businesses which share the Mitsubishi brand‚ trademark and legacy. The Mitsubishi group of companies form a loose entity‚ the Mitsubishi Keiretsu‚ which is often referenced in Japanese and US media and official reports; in general these companies all descend from the zaibatsu of the same name. The top 25 companies are also members of the Mitsubishi Kin’yōkai‚ or "Friday Club"‚ and
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Jump to: navigation‚ search Videocon Industries Ltd. Videocon Logo.svg Type Public Traded as BSE: 532129 NSE: VIDEOIND Industry Conglomerate Founded 1979 Founder(s) Venugopal Dhoot [1] Headquarters Gurgaon‚ India Key people Venugopal Dhoot ( Chairman & Managing Director) [1] Products Consumer Electronics Home Appliances Components Office Automation Mobile phones Wireless Internet Petroleum Satellite television Power Revenue DecreaseINR 127.565 billion (US$2.32 billion)(2011)[1]
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Apple: Now everyone can have a bite When a premium seller like Apple decides to enter the mass market‚ it usually faces a positioning dilemma - should it play on its ’low price’ avatar and risk losing its brand image‚ or does sticking to its snob value jeopardise its market expansion plans? Our ad tries to overcome this through a dual strategy. First‚ we have attempted to retain Apple’s classy style of communication through the minimalistic poster. The white background is reminiscent of Apple’s
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Wal-Mart Stores Inc.‚ May 2002 Robert M. Grant Wal-Mart Stores 1. TO WHAT EXTENT IS WAL-MART’S PERFORMANCE ATTRIBUTABLE TO INDUSTRY ATTRACTIVENESS AND TO WHAT EXTENT TO COMPETITIVE ADVANTAGE? A company has a competitive advantage over its rivals when its profitability is greater than the average profitability of all companies in its industry. It has a sustained competitive advantage when it is able to maintain above-average profitability
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Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971‚ they wanted to offer airline services which were low-cost‚ in busy markets of not more than 500 miles. The first flights were between Houston‚ Dallas and San Antonio. Today Southwest is one of the largest airlines in United States for its local passenger miles flown. Southwest has executed business models in an effective manner
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DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Case 3: China‚ India‚ and Wal-Mart: Issues of Price‚ Quality‚ and Sourcing Introduction: Wal-Mart was the largest retailer in the United States and the largest corporation in the world because of the crusade‚ which meant all US products on the shelves by its creator‚ Sam Walton (Weiss‚ 2009‚ pp.471). However‚ after he died in 1992‚ crusade evaporated‚ instead of US products‚ 98% of all of shelves throughout Wal-Mart (Weiss‚ 2009‚ pp.471) are manufactured in China‚ Vietnam‚ South Korea‚ Taiwan and
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Table of contents Question 1 Pressures for National Responsiveness…………………………………….………2 Strategic Role in Relation to Structural Context…………………………………...4 Managerial Recommendations……………………………………………………..5 Question 2 The Speed of a Rival’s Attack……………………………………………………..6 Managerial Recommendations…………………………………………………….9 Appendices…………………………………………………………………...….10 References……………………………………………………………………….17 Question 1 Pressures for National Responsiveness (incl. measures and data)
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Unilever was founded on soap and margarine - both products essentially sharing the same raw materials with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing
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(1) I think it was a good decision for PepsiCo to adopt diversity as a strategic priority in 2001‚ because by encouraging executives to meet diversity-related objectives‚ the company could easily break down the barriers between employers and employees‚ especially between employers and minority employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level
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