Introduction In pharmaceutical sales‚ the traditional approach for increasing market share has been brute force – more reps‚ more calls‚ and more talk time. But now‚ the sheer number of reps has caused physicians to severely limit access. As a result sales strategies must evolve from quantity to quality through targeted messaging. (Hall‚ 2004) In December 2006‚ the marketing VP for Sanofi-Aventis stated: “We are so far behind other industries but the good news is that CRM can change marketing practices
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New Product Development for Microfinance: Design‚ Testing‚ and Launch Technical Note Number 2 New Product Development for Microfinance: Design‚ Testing‚ and Launch by Monica Brand ACCION International October 1998 This work was supported by the U.S. Agency for International Development‚ Global Bureau‚ Economic Growth Section‚ Microenterprise Development Office‚ through funding to the Microenterprise Best Practices (MBP) Project‚ contract number PCE-C-00-96-90004-00. i ACKNOWLEDGMENTS
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Journal of Computing and Information Technology 1 ERP System Implementation and Business Process Change: Case Study of a Pharmaceutical Company Vesna Bosilj-Vuksic and Mario Spremic Department of Business Computing‚ Graduate School of Economics & Business‚ University of Zagreb‚ Croatia The main objective of this paper is to present the impacts of information technology (IT) and enterprise resource planning (ERP) systems in business process renovation and to discuss selected aspects of
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Assignment 5.1: How the Coca-Cola Company Markets its Products and Services Grace Little Jones International University/ BBA101 How the Coca-Cola Company Markets its Products and Services In general‚ Coca-Cola beverages are for all consumers; however‚ there are some brands that target specific consumers. The target market has been defined as multi-cultural youth of age 13 - 24. The Coca-Cola Company ’s people say "Coca-Cola Company will target multi cultural youth by identifying common youth
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Advanced technology The short story called “All the trouble of the world” is telling about intelligent and super computer Multivac. According to this story‚ Multivac determines social‚ economic‚ political‚ and even every problems of the world. First of all‚ Joseph Manners accused of crime and arrested. Ben is son of Joseph Manners who tried to find out the innocence of his father. In addition‚ Ben followed all the instructions which Multivac gave to him. Finally‚ everything went wrong and
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Starbucks recently unveiled a new single-serving home brewer. Starbucks has always made their coffee available at home. They were presently offering their coffee beans for home brewing; sells premixed bottled frappuccinos; and recently started selling Via which is instant Starbucks coffee. So‚ being able to brew Starbucks’ coffee at home isn’t a new concept. However‚ now Starbucks has an added twist with its new top notch coffee system‚ the Verismo. The Verismo is in alignment with Starbucks’
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Developing Go – To – Market Strategies Webinar V 1 Go-‐To-‐Market Strategy § Overall strategy is the mechanism by which a firm proposes to deliver its unique value proposi7on to its target markets. § The set of integrated tac7cs a company uses to connect with its customers § Organiza7onal processes it has developed (e.g.‚ price‚ distribu<on) to consummate
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Company 1 is the largest prescription pharmaceutical company in the entire world. They supply many ethical pharmaceuticals‚ which are supported by the budget of research and development. Company 2 is a well-diversified heath product company including products in non-prescription drugs‚ health and beauty products and medical diagnostics devices. Significant parts of their mass market oriented strategy include: management and brand development. By analyzing the financial ratios for company A and
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Platt—Samsung How was Samsung able to go from copycat brand to product leader? Samsung was able to go from copycat brand to product leader by using a “new product development” strategy (Kotler and Armstrong‚ p.261). According to Kotler/Armstrong new product development is defined as the development of original products‚ product improvements‚ product modification‚ and new brand through the firm’s own product development. In 1993‚ the CEO and chairperson‚ Lee Kung Hee decided to revamp the company’s
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Introduction New Advanced Driving Assistance Systems (ADAS) are entering the market at a rapid pace. Some of these systems will support drivers by automating crucial driving tasks such as longitudinal and lateral control of the vehicle. The introduction of those systems in commercial vehicles is directed to increase safety‚ comfort and efficiency. Good examples of these ADAS are Active Cruise Control (ACC) and Lane Keeping Assist (LKA)‚ which provide longitudinal and lateral control‚ respectively
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