DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Core Competencies A core competency is a concept in management theory originally advocated by CK Prahalad‚ and Gary Hamel‚ two business book writers. In their view a core competency is a specific factor that a business sees as being central to the way it‚ or its employees‚ works. It fulfills three key criteria: 1. It is not easy for competitors to imitate. 2. It can be re-used widely for many products and markets. 3. It must contribute to the end consumer’s experienced benefits. C.K. Prahalad and
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Although Bim trains its new employees about how to contribute to the company’s cost-oriented approach such as turning lights off when they leave‚ Bim gets many complaints about insufficient knowledge of its employees on products such as their ingredients‚ locations in the store. This insufficiency and weakness may be linked to the low training of employees about the company’s product portfolio. The other and probably the most important weakness of Bim is the association of Bim brand name as poor
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Global Engineering Services With offices in 25 countries and 24/7 coverage‚ Fluor has global engineering and design capabilities to meet its clients’ project needs anywhere in the world. The company’s engineering expertise ranges from traditional disciplines‚ such as architectural‚ civil‚ electrical‚ mechanical‚ piping‚ and structural engineering; to advanced specialties including simulation‚ enterprise integration‚ integrated automation processes‚ and interactive 3D and 4D modeling. During
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11 core competencies in nursing 1. safe and quality nursing care 2. management of resources and environment’s 3. health education 4. legal responsibility 5. ethic/moral responsibility 6. personal and professional development 7. quality improvement 8. research 9. record management 10. communication 11. collaboration and teamwork CONCEPTS UNDERLYING CORE COMPETENCIES I. PATIENT CARE COMPETENCIES 1. Safe and Quality Nursing Care Core Competency 1: Demonstrates knowledge base on the health /illness
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CORE COMPETENCIES OF BUSINESS STRATEGY Core competence an important business capability that gives it a competitive advantage‚ core product made from a business’s core competencies‚ but not for final consumer or ‘end’ user. To be of commercial and profitable benefit to a business‚ a core competence should: • provide recognizable benefits to consumers • not be easy for other firms to copy‚ e.g. a patented design • be applicable to a range of different products and markets. According to Hamel
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TVs and much more devices. One of Netflix’s core competencies is content delivered to your home. Their change in business model from DVDs only to DVDs and streaming reflected this competency and allowed them to access the streaming video market. Content delivery to the home and thru streaming online allowed them to put Blockbuster out of business and many other companies in the market. The latest business decision‚ then‚ actually breaks their core competency in half. The decision splits down a method
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Background of VIRGIN In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world. VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN Money
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1 Virgin Group’s mission and values The Virgin group comprises is composed by over 200 companies with more than 25‚000 employees worldwide. It has revenues of about 7 billion‚ and has become one of the world’s top 50 brands. Although there is no official mission‚ we can infer that by the company statements throughout the years: Be the shopper victor‚ by delivering brand values‚ which are: value for currency‚ superior quality‚ dazzling customer
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Tree Hotels & Resorts (Banyan) and its core competencies work towards its strategic goal of becoming a leader in the luxury hotels and resorts market. I will first list and group Banyan’s various capabilities into 3 major bands of core competencies and then resource-based framework will be discussed to affirm long run sustainability of competitive advantage. Ability to Create Differentiated Products and High Service Quality- Banyan’s first core competency is its ability to create a differentiated
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