Problem Statement Virgin Mobil is venturing into the US market and their launch date is July 2002. The company’s goal is to have one million total subscribers by the end of the first year and three million by year four. In order to achieve their goals‚ the company has to come up with a competitive pricing strategy to attract and retain customers in an already mature market. Recommended course of action Despite a mature US market‚ the cellular service industry has a market penetration of only
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1998 was a rather trying year for Virgin group of companies. With the hopes for an economic upturn still remaining‚ it is recommended that the Virgin group approach and review‚ with great urgency‚ the matters outlined in this memo. Questions have been raised by many noted publications including the Economist and Marketing News regarding the current financial state‚ brand strength and future of the Virgin group. Many has quipped Mr. Branson and the Virgin group as over-exerting and extending company
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Executive Summary Virgin Atlantic is one of the leading luxury airline and part of the Virgin Group of companies‚ a highly valued name in United Kingdom and United states. Virgin is one of the leaders in most of the industries it operates in. A major reason for the success of Virgin Air is the CEO of the Virgin group Richard Branson‚ whose vision and dynamic personality has led to one of the most talked about creation and growth of a business group. Richard has been able to use his personality
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Analysis of Virgin Galactic [pic] [pic] [pic] Outline Introduction……………………………………………………………………………………………………………………………….5 The marketing mix (7Ps)…………………………………………………………………………………………………………….5 PEST Analysis……………………………………………………………………………………………………………………………..7 SWOT Analysis…………………………………………………………………………………………………………………………..9 Porter`s 5 Forces……………………………………………………………………………………………………………………..10 References‚ Bibliography………………………………………………………………………………………………………….12 Introduction Virgin Galactic
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SUPERBRANDS ANNUAL 2011 SuperbrandsDigital.com virgin.com VIRGIN Virgin Holidays achieved unprecedented success in 2010 with a record 13 trophies at the British Travel Awards including the Gold Award for Large Holiday Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index. Virgin is known for applying its brand values across many sectors‚ making it arguably one of
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Topic Page 1 Introduction 3 2 Introduction – Some more facts 4 3 Introduction – Triple bottom-line 6 4 Triple bottom-line - Virgin Atlantic – Social perspective 9 5 Triple bottom-line - Virgin Atlantic – Environmental perspective 10 6 Triple bottom-line - Virgin Atlantic – Economical perspective 12 7 Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives 13 “Safety‚ security and consistent delivery of the basics are the foundations of everything
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STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Introduction 1.1 Purpose The purpose of this report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity‚ which was created after Virgin was able to successfully penetrate the U.K. cellular market. However‚ the company was not so successful with the
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Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First‚ lets look at it’s the product element. The younger demographic is more open to new things like text messaging‚ downloading information from their phones‚ ring tones‚ faceplates‚ graphics‚ having access to popular entertainment on their phone‚ etc. For younger people‚ phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs‚ Virgin Mobile
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Virgin Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become “Offering a First Class service at less than First Class fares”. In which Virgin Atlantic is offering high quality at a low cost‚ which keeps them in the middle and not profitable. It seems that Virgin Atlantic did not take into account that offering a premium service as they were would come at a premium cost for them and when throwing in low cost fares into the mix they
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