An executive summary for managers and executive readers can be found at the end of this article Effect of perceived brand origin associations on consumer perceptions of quality Mrugank V. Thakor Anne M. Lavack Associate Professor‚ John Molson School of Business‚ Concordia University‚ Montreal‚ Quebec‚ Canada Associate Professor‚ Faculty of Administation‚ University of Regina‚ Regina‚ Saskatchewan‚ Canada Keywords Brand identity‚ Country-of-origin‚ Corporate ownership‚ Consumer psychology
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References: 1. Atkin‚ C. and Block‚ M. (1983) Effectivness of celebrity endorser. Journal of Advertising Research‚ Vol 2. Batra‚ R.‚ Myers‚ J.G. and Aaker‚ D.A. (1996) Advertising Management. Prentice-Hall International‚ 5th Ed.‚ New Jersey‚ USA. 3. Belch‚ G.E. and Belch‚ M.A. (1995) Introduction to advertising and promotion: An integrated marketing communication perspective
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IndiGo Come September‚ budget carrier IndiGo will press ahead with its boldest move since... inception. India’s fastest-growing airline will launch its first international flight from Delhi to Dubai on September 1‚ followed by flights to Bangkok and Singapore from Delhi and Mumbai. In many ways‚ it will be a pivotal moment for the five-yearold carrier. IndiGo has built its success on a signature cocktail of clipped costs‚ a squeaky-clean reputation for punctuality and hassle-free services‚ rapid
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------------------------------------------------- A. P. J. Abdul Kalam From Wikipedia‚ the free encyclopedia This article is about the former President of India. For the freedom fighter‚ see Abul Kalam Azad. A. P. J. Abdul Kalam | | Abdul Kalam at the 12th Wharton India Economic Forum‚ 2008 | 11th President of India | In office 25 July 2002 – 25 July 2007 | Prime Minister | Atal Bihari Vajpayee Manmohan Singh | Vice President | Bhairon Singh Shekhawat | Preceded by | K. R
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Terephthalate 2 (PET) Bottle Eco-Bricks 3 Jonathan Taaffe1‚ Seán O’Sullivan1‚ Muhammad Ekhlasur Rahman2 and Vikram 4 Pakrashi1* 5 6 1 7 of Engineering‚ University College Cork‚ Ireland 8 2 Dynamical Systems and Risk Laboratory‚ Civil and Environmental Engineering‚ School School of Engineering & Science‚ Curtin University Sarawak‚ Malaysia 9 10 Corresponding Author: Dr. Vikram Pakrashi‚ Lecturer in Structural Engineering‚ 11 Department of Civil and Environmental Engineering‚ University
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Kamath S‚ Kumar S. Women with schizophrenia and broken marriages-doubly disadvantaged? Part II: Family perspective. Int J Soc Psychiatry 2003;49:23340. 6. Robins LN‚ Regier DA. Psychiatric disorders in America. The ECA study. NY: Free Press; 1991. 7. Batra L‚ Gautam S. Psychiatric morbidity and personality profile in divorce seeking couples. Indian J Psychiatry 1995;37:179-85. 8. Dhanda A.. Legal order and mental disorder. New Delhi: Sage Publications; 2000:181-209 9. Desai K. Indian law of marriage
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"The Lure of Global Branding‚" Harvard Business Review‚ 77 (November/December)‚ 137-44. and Kevin Keller (1990)‚ "Consumer Evaluations of Brand Extensions‚" fournal of Marketing‚ 54 (1)‚ 27-33. Alden‚ Dana L.‚ Jan-Benedict E.M. Steenkamp‚ and Rajeev Batra (1999)‚ "Brand Positioning Through Advertising in Asia‚ North America‚ and Europe: The Role of Clobal Consumer Culture‚" Journal of Marketing‚ 63 (January)‚ 75-87. Bartlett‚ Christopher A. and Sumantra Ghoshal (1989)‚ Managing Across Borders. Boston:
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effectiveness of an insecticide. J Econ Entomol 1925 ‚ 18:265-266. Return to text 14. World Health Organization: Chemical methods for the control of vector and pests of public health importance. Edited by: Chavassee DC‚ Yap NH. WHO; 1997. Return to text 15. Batra CP‚ Mittal PK‚ Adak T‚ Sharma VP: Efficacy of neem-water emulsion against mosquito immatures. Indian J Malariol 1998 ‚ 35:15-21. PubMed Abstract Return to text 16. Rao DR‚ Reuben R‚ Venugopal MS‚ Nagasampgi BA‚ Schmutterer H: Evaluation of neem – Azadirachta
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Organizational Behavior and Human Decision Process‚ 79 (1)‚ 56–77. Rempel‚ John K.‚ John G. Holmes‚ and Mark P. Zanna (1985)‚ “Trust in Close Relationships‚” Journal of Personality and Social Psychology‚ 49 (1)‚ 95–112. Sinha‚ Indrajit and Rajeev Batra (1999)‚ “The Effect of Consumer Price Consciousness on Private Label Purchase‚” International Journal of Research in Marketing‚ 16 (3)‚ 237–51. Sirdeshmukh‚ Deepak‚ Jagdip Singh‚ and Barry Sabol (2002)‚ “Consumer Trust‚ Value‚ and Loyalty in Relational
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Impact of Celebrity Endorsements on Brand Image Debiprasad Mukherjee* August 2009 * Debiprasad Mukherjee is a Business Process Management Consultant in IT Telecom domain. He has experience of working with Siemens‚ IBM‚ and Tech Mahindra in India and abroad. He holds Post graduation in Management from Indian Institute of Social Welfare & Business Management‚ India and Bachelor in Technology in Electrical Engineering. His areas of interest are Brand Management‚ Consumer Behavior‚ Advertisement‚ Customer
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