"Vijay Mallya" Essays and Research Papers

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    CORPORATE LEADERS LAXMI NARAYAN MITTAL BRIEF HISTORY OF L N MITTAL Lakshmi Narayan MiTTAL born 15 June 1950 is a London-based London based Indian billionaire industrialist Born in Sadulpur village‚ in the Churu district of Rajasthan‚ India‚ and resides in Kensington‚ London. His father started a steel Mill in Hardoi‚ Uttar Pradesh‚ and nearly 80% of the Mill’s production used to be sold through the firm owned by Lala Gulab Chand. They eventually moved to Calcutta where his father‚ Mohan

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    INTRODUCTION INDUSTRY PROFILE: Alcohol Industry In India Indian Liquor Industry with estimated market value of INR 340 billion is growing at 12-15% over the last two years. The industry is estimated to have sold 115 million cases of IMFL last year. The sector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodka is expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization

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    with late night IPL after parties attended by the socialites‚ sports person and young fashionistas. Pune also experiences racing season every year conducted by Royal Western India Turf Club Ltd. (RWITC) which brings together socialites like Vijay Mallya‚ Cyrus Poonawala and Madhur Bajaj among others together. We also see the youths of Pune flocking together to International musical concerts held in the city and dancing to the beats of international stars like Bryan Adams‚ David Guetta‚ Dj Astrix

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    Kingfisher Airlines’s Wings Clipped- Is India’s Premier Airline headed for BANKRUPTCY? DECLARTION I hereby certify that the work which is being presented in the dissertation entitled‚ “ KINGFISHER AIRLINES CLIPPED-IS INDIA’S PREMIUM AIRLINES HEADEAD FOR BANKRUPCY” is the partial fulfillment of the requirement for the award degree of BACELOR IN BUSINESS ADMINISTRATION‚ at AMITY BUSINESS SCHOOL‚ LUCKNOW. Is a authentic record of my own work carried out under the supervision of faculty Dr.sarveshwar

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    CONSUMER BUYING BEHAVIOUR TOWARDS KINGFISHER BEER 1 INTRODUCTION OF BEER “Beer is an alcoholic beverage produce by the fermentation of malted barely. Although the preparation of fermented beverages has been practiced in India since early times‚ the art of brewing of Europeans”. There were 26 beer breweries in across India when the government called the game over in the early 70’s by freezing the industries production capacity. Nobody was permitted to either expand existing units or build

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    Vijay Tendulkar’s works and society Post independence‚ the 50s and 60s were decades when a new India was being built. Every field was moving towards change. Marathi theatre too‚ which was hitherto trapped in melodrama and mediocrity‚ was moving towards this change. Veterans like Bhau Padhyay‚ Jayavant Dalvi and Vijay Tendulkar‚ among many more brought about this change. Journalist turned playwright‚ novelist‚ short story writer and screenplay writer‚ Vijay Tendulkar was known for his portrayal

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    Kingfisher Debt Crisis Abstract: Kingfisher Airlines‚ which redefined air travel in India‚ hit financial turbulence in late 2011 due to mounting debt and a shortfall in expected revenue. Despite restructuring the debt with the help of creditors‚ the airline found it difficult to extricate itself out of its troubles. The case tracks the transformation in the Indian aviation sector as well as the ups and downs of Kingfisher Airlines. It provides information on the complex debt restructuring exercise

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    Management lessons from the embattled Kingfisher Airline How can an airline obsession put a liquor baron on the rocks? Never had Mr. Vijay Mallaya seen a tight corner like this before. What is the first thing that comes to your mind when you think Kingfisher Airlines? Opulence; Dr. Vijay Mallaya: the king of good times; lovely air hostesses; in-flight entertainment etc. can be some of the things which come to every person’s mind. But nowhere does the word low cost‚ economy or cheap strikes our

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    Contract with Balrampur Chini Mills Ltd IMPORTANT NOTICE / DISCLAIMER This Contract is fictitious and prepared for the study purpose of the students of IIT Delhi. It does not have any legal authenticity and is not valid in the court of law or any part of India. Memorandum of Understanding This Memorandum of Understanding is executed at Ahmedabad on this 16.05.2016 by and between Balrampur Chini Mills Ltd.‚ a private limited company incorporated under the provisions of the Companies Act‚

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    THE ROLE OF COMMUNICATION AND LOYALTY MARKETING‚ IMPACTING ALCOHOL CONSUMPTION IN INDIA A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (International Business) In the University of East London 29th August‚ 2012 Abstract In this research I have chosen to identify the impact of communication and loyalty marketing in the Indian liquor industry

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