I. INTRODUCTION Emirates Airlines is an airline based in Dubai‚ United Arab Emirates with its main base in Dubai International Airport. It was established by the government of Dubai in the 25th of May 1985 with two leased aircrafts a Boeing 737-300 and an Airbus A300 operating its flights to Karachi‚ Mumbai and later Delhi. As of November 2007‚ Emirates Airlines has a fleet of more than 96 aircrafts that consists of 21 Airbus A330-series‚ 18 Airbus A340-series and 57 Boeing 777-series which makes
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ADVANTAGES OF VERTICAL INTEGRATION It leads to reduction of transportation costs as the common ownership results in closer geographic proximity. The transaction costs can be controlled if a firm acquires the other firms in the vertical chain‚ then one division of the same company will transfer goods to other divisions. So‚ transaction costs in form of transport‚ cost of negotiation‚ cost of control etc. will be eliminated. The overall average cost of the firm will decrease because if the divisions
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development‚ market development and diversification. ● Distinguish between different diversification strategies (related and conglomerate diversification) and evaluate diversification drivers. ● Assess the relative benefits of vertical integration and outsourcing. ● Analyse the ways in which a corporate parent can add or destroy value for its portfolio of business units. ● Analyse
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environment of Emirates‚ one of the world’s most reputed international airlines. Emirates Airlines is owned by the government of Dubai‚ which is located in United Arab Emirates. Emirates Airlines has been operating for more than twenty years. Political environment The growth and success of Emirates Airlines can be largely attributed to the consistent backing of the government. The support of the local government has certainly provided the necessary impetus to Emirates Airlines to move ahead
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Table of Contents Table Page # Introduction 4 Emirates Airline and Emirates Group 5 Business Objectives 6 Business Goals 6 PART - 1 Strategic capabilities of Emirates Airline 7 Threshold Capabilities and Distinctive Capabilities of an organization 8 Threshold Capabilities of Emirates 8 Distinctive Capabilities of Emirates 9 Cost Efficiency of Emirates Airline 10 Core Competences for Accomplishing and Sustaining Competitive
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Introduction…………………………………………………………………………… 2. Business Strategy…………………………………………………………………… 2.1. General profile of the Airline Industry…………………………………………. 2.2. Competitors Overview and Situation analysis………………………………... 2.3. The Competitors………………………………………………………………… 2.3.1. Air Arabia………………………………………………………………… 2.3.2. Etihad Airways……………………………………………………………. 2.3.3. RAK Airways……………………………………………………………… 2.3.4. Competitive advantage of Emirates Airlines…………………………... 3. Strategic Marketing Focus…………………………………………………………... 3.1. Mission……………………………………………………………………………
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themselves and clearly identify their competitiveness in the marketplace. Therefore‚ management must constantly analyse and respecify their business objectives as well as setting new strategic goals to keep up their operations in a dynamic environment. Airlines Industry We live in a global world that is more interconnected than at any time in history. In combination with enormous changes to the communications industry and the rapid spread of information via the Internet‚ the world constantly experiences
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Emirates Airlines is one of the major airlines that based in Dubai‚ United Arab Emirates. It is a branch of the Emirates Group‚ which is owned by the government of Dubai’s Investment Corporation of Dubai. Emirates Airlines has launched operations with two aircrafts in 1985. Currently‚ Emirates Airlines fly over to 100 destinations in sixty countries with a fleet of 137 aircrafts. Each week‚ almost seven hundred flights depart from Dubai on their way to their destinations on six continents. Furthermore
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paper‚ the effectiveness of Emirates Airline‚ one of the world’s famous airlines‚ mainly focusing on passenger services will be evaluate by their marketing orientation by marketing management orientation‚ and two productive marketing matrixes‚ Ansoff (Ansoff‚ 2011a) and BCG (BCG‚ 2011a). 1.1 Mission Emirates mission is to commit the highest standards in everything they do. The recent promotion slogan is “Keep discovering” well describe their objective. “The Emirates Group has spread its wings into
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Disney’s competitive strategy 1) Vertical integration 2) Strategic alliances 3) Corporate diversification 4) Creative content 5) International strategy Sometimes it’s not worth it to vertically integrate because then you hold all of the risk if an investment goes wrong. My first example of Disney’s strategy is actually the antithesis of vertical integration- outsourcing. The Year: 1991 The Goal: Produce of 3D films to reduce risk in case of failure in the industry The
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