done an outstanding job of consistently implementing a focused low cost strategy. The company’s strategic intent of being a customer-driven distributor of consumable basics and its effort has resulted in 6‚300 stores in 27 states‚ $6.1 billion in sales‚ and 54‚000 employees. Dollar General Stores target large families‚ low-income and fixed-income and blue-collar households‚ and women ages 55 to 64. (C-87) Dollar General has determined that the yearly earnings of its customer base is $30‚000 a year and
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Nundies a unique brand of stockings introduced to the market fall 2006. The item to be sold at women’s boutique and specialty shops as well as 10 Neiman Marcus department stores throughout 40 states. Management problem did not seem to be the distribution of the new item in which they shipped out 11‚ 383 units of Nundies to stores through December 2007 and sold 2007 units online. A unit of Nundies consisted of a package of 5 liners. Nudies is a single use disposable panty that sticks to the inseam
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Department stores Zeïneb CHAOUCH A department store is a retail establishment preferring wide range of commodities‚ usually including ready-to-wear apparel‚ fashion goods‚ beauty necessities‚ yard and household goods and further on. Numerous department in which it is divided such as merchandising‚ advertising‚ marketing‚ services‚ accounting and financial department usually handle it. The first department store in the retailing history was Bennett’s in
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In fiscal 2012‚ we continued our comprehensive store renovation program intended to increase our competitiveness and sales productivity by transforming the customer’s shopping experience in a Family Dollar store. As a part of this program‚ we: • Expanded key consumable categories and created more intuitive merchandise adjacencies; • Improved navigational signage and leveraged new fixtures that enhance customer sightlines‚ increase capacity and simplify restocking and recovery processes; • Created
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MEMORANDUM To: From: Date: Re: Dollar General Industry Analysis Executive Summary: Dollar General is the sixth largest mass merchandiser‚ and the fourth largest discount store in the U.S. However‚ significant growth opportunities remain for extreme-value retailers such as Dollar General. Dollar General’s strategic objective is sustainable and profitable long-term growth. The company has opportunities for growth by expanding in the United States to areas that lack an
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steps will need to be taken in order for consumers and investors to view this as a successful venture. First‚ whether the organization intends to use the Family Dollar name or convert them to Dollar Tree stores will be a point of focus. Also‚ determining which of the over three hundred Dollar Tree stores the organization will need to close in order to meet United States regulatory approval of the acquisition will also be important. Assuring how both of these
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Opportunities…………………………………………...….....9 Threats…………………………………………………..…....9 SWOT Matrix……………………………………...…….................... 9 Assessments……………………………………………………………...........10 Executive Summary Dollar General is the leading dollar store retailer in the United States with 2011sales revenues of $13 billion. It evolved since 1939 from a family (Turner) owned business to a publicly-traded company to a de-listed private investor-owned company in 2007. In 2008 Mr. Rick Dreiling‚ the current
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2006 Dollar General‚ a family of small‚ neighborhood store delivers with convenience and value on the basics needs of their customer. The store vows to help their customers save time and money just as it competitors Wal-Mart and Dollar Tree. However Dollar General believe that combination helps our customers have a better life‚ and that is important to their success. From the first Dollar General Store in 1955 to the more than 8‚000 stores are operating today‚ their strategy remains customer-driven;
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oriented. Since its establishment in 1955‚ Dollar General has drastically grown. In 10 years‚ from 1955 to 1965‚ the Company grew to 255 stores with annual sales of $25.8 million. Today‚ Dollar General owns 6‚300 stores in 27 states‚ with 2002 annual sales of $6.1 billion and more than 54‚000 employees. This growth was extremely fast in the 1990’s. The number of stores grew so from 1‚461
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Dollar General Case Study Analysis Background J.L. Turner and son Cal Turner founded Dollar General in 1939 as a wholesale dry goods retailer. They quickly changed their business to retail and opened their first dollar store in Kentucky‚ 1955. The company went public 14 years later and eventually Cal took over as president in 1977 and then became chairman in 1989. With the foundation of the company starting from a father and son‚ it is no wonder why Dollar General has a strong family culture.
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